One business that never go out of trend is the food business, or running a restaurant. Every day new restaurants with exciting themes and new menus, spring up in the market, and it is very essential for the restaurant owners to stay ahead and face the competition.
Customer base or number of customers a restaurant can attract shows the popularity of the restaurant. So it is important for the restaurant to develop such unique marketing strategies which make it stand out from competitor.
To enhance the guests footfall in a restaurant, the restaurant management are restaurant contractor can adopt the following marketing strategies and increase restaurant customer base.
Starting Customers Loyalty Programs/Schemes: The success of a restaurant depends on the repeat customers. Customer loyalty programs and schemes goes a long way in bringing customers back to restaurant. To make the customers loyal to the restaurant it can offer reward points, discount schemes or free drinks or desserts to the repeat customers.
Since the restaurant POS system have a complete records of customer orders and their preferred menu items, restaurant can recommend new items in their order free on their repeat visit and ask them to give their feedback on the same. By doing so restaurant can earn more loyal customers for the long run.
Proper review of Customer Feedback: In this age of internet and smart phones customers post their reviews about the foods served in the restaurant, and the experience they had on the last visit on various social media platforms. The friends and relatives of the customers tend to rely on the reviews and then make their mind to visit the restaurant with their family. The negative reviews keep the potential customers away from the restaurant, and mar the restaurant reputation in the public.
However the restaurant management can enhance its credibility by acknowledging the positive reviews and suitably replying on the negative comments and address the short comings pointed by the customers. Engaging the customers in a positive way and asking them to point out all their grievances and their positive reviews will put restaurant in a good light among its present and future customers. Moreover taking steps to remove shortcoming pointed by customers also increases customers loyalty.
Enhancing Brand Image and presence on digital media: Now every thing is available on Click due to the deep penetration of internet among masses through smart phones. So restaurant business should not be left behind? Restaurant now a days, use marketing strategies and digital medium to attract new customers and retain the existing ones. It is very important to have a responsive and mobile friendly website, getting listed on delivery platform, hosting events to enhance brand image so that customer base is increased. Besides this the presence on social media in a effective way, proper engagement of customers can not only double the reach of restaurant but also help restaurant to attract more customers.
Maintain reasonable pricing : Rates charged for the services provided and items served in the restaurant are other deciding factors for the restaurant to have flourishing business. With a proper research on factors like location of restaurant, food cost, prices charged can help design a better menu. Keeping prices comparative and reasonable can not only bring in new customers in restaurant but also help keep the old one’s also.
Enhancing guests experience: The restaurant business totally depends on retaining old customers and attracting new one, and that can be done by providing excellent service and food. Customers are attracted to that restaurant which provide them both these things and adds on their experience with a lasting impression.
Though earning a good profit through restaurant business is the main aim of restaurant owners, but increasing more footfall is also equally important. Satisfied customers not only make the restaurant popular but also adds to the value in terms of business generated.
Little Gecko Technology consultants are leading restaurant technology provider and handles technology installation and there up keep in Boston and Greater Boston area. We supply and service all kind of restaurant technology solutions in the field of Micro POS System, including installation and training, Fail Over Internet solutions, restaurant acoustic solutions, routers and cabling solutions yo connect all your computer to share printer, scanner and internet at amazing speed and reliability. We offer restaurant contractors assistance in Opening restaurant in Boston.
One hot topic among restaurant-going customers is the level of noise in the restaurant. The main complaint of restaurant customers is high decibel level sound. Restaurateurs present their establishment as a quiet place or a hot spot to attract more clientele. Often the critics rate acoustics as one of the important aspects in their reviews of restaurants.
Often, restaurant customers who complain about the poor service cite noise as one of the main reasons for their complaint. In one “Consumer Reports” surveys of more than 47,000 readers reflecting about 110,000 restaurants experiences at about 100 different chain restaurants, one out of 4 complained of high noise levels at least once during their visit to a restaurant in the recent future.
On the other hand, many customers consider restaurants very quiet places and experience boredom there. Customers complain that they feel uncomfortable while talking with fellow diners, because they fear that persons sitting nearby can hear and understand every word they speak. This also causes them to drive away from the restaurant dissatisfied, just as a noisy restaurant drives people away.
Research has shown that the ear is most sensitive to speech at a level 48 dBA and 72 dBA. Exposure of more than 2 hours to 100 dBA and 8 hours at 90dBA can lead to permanent damage to hearing.
There are multiple causes of excessive noise levels in restaurants. Among them is modernist decor, featuring hard surfaces which helps the sound to reverberate, presence of sound generators in the vicinity of restaurant, open kitchen, live music and crowded spaces with diners packed beyond the limits in tables very close to each other. Moreover, restaurant owners seek out a noisy environment in their restaurants, believing that it signals that the place is very popular among guests and one way to make more money.
Noise caused by people trying to talk loud enough to be heard by the other fellow diners is understood. In fact, people talking in a restaurant is considered as the loudest source of noise in the restaurant. In restaurants, people tend to talk with each other in loud voices so that others with them can hear and understand what they have said (also known as the Lombard Effect).
As the noise is one of the main concerns of restaurant contractors in Boston, and owners have realized that they have a chance of losing potential customers due to noise problems in their restaurants. This is the reason why restaurant owners are calling acousticians when they think of opening a restaurant or renovating their restaurant. It is better if the problem of sound is solved while the restaurant is being constructed rather than taking steps which are not only problematic and costly. Specialists are now pleading for “design with ears in mind.”
Now the acoustic products manufacturers are keen to meet the demands of restaurants for style and sound control with stylized products that use advanced and new technologies and materials to integrate smoothly with the latest design trends that are required for lots of bare and hard surfaces present in the restaurant. It’s no surprise that acoustics are gradually becoming a major feature in building design in general. Manufacturers have addressed the problem of acoustics by offering more sustainable acoustic materials, produced in more sustainable ways to be used during the construction of restaurants.
Acoustics in restaurant depend on a variety of factors, including the shape, size, height of room, material used and how the things are placed in the room, as different materials absorb and reflect sound in different ways. Acoustics begin with systematic assessments of all the elements and then reach the desired dBA. Acoustic consultants should also take into account the fact that the noise level waxes and wanes throughout the day and even during the dining period.
The strategies of managing acoustics in restaurant are very tricky. If done properly, it will improve speech intelligibility and clarity, and allow patrons to complain less about noise in the restaurant.
Last but not least, the sound system in the restaurant plays an important role in restaurant noise creation. Manufacturers and acoustical consultants are now well-prepared to provide technical and installation guidance.
Little Gecko Technology consultants are one of the leading installers of acoustical systems in restaurants in Boston. If you are planning to open a restaurant in Boston and need any guidance in restaurant acoustical systems, contact us. We design and install audio equipment with the size and shape of the space in mind to ensure the best quality sound output and listening results. We also assist restaurants in installation and supply of Micro POS Systems, Internet Failover Solutions, Wi-fi Routers and Micro POS Training in Boston.
Nowadays there is no field that doesn’t involve apps. Apps are available for all almost everything, whether it’s an app for social media interaction, addictive mobiles games, or apps for health and fitness.
Restaurant owners consider apps useful for various industries, and not just for their restaurants. However, there are glaring examples where innovative restaurant apps have helped restaurants to increase business, which has led to a change in restaurant owners’ minds regarding the usefulness of apps in the restaurant business.
A recent survey shows that 40% of customers who are visiting restaurant websites are doing so on their mobile phones.
One of the main reasons why restaurant owners should make an investment in mobile apps for their restaurant business is that apps lend them a larger area of operation, as well as a location-based targeted marketing. Mobile apps help them to push notifications not only to diners, but also potential customers and anyone near the restaurant.
One survey found that, if promised exclusive offers and discounts, about 60% of restaurant customers would be willing to download the restaurant app on their mobiles phones.
Mobiles apps help restaurant contractors promote listings, search, promotion, and communication about the restaurant and its location to potential customers.
Here is a list of restaurants that have benefited from global reach through the inspiring mobile app use in transacting their business and achieving huge overall success on all fronts:
Benefits of Designing a Mobile App for Your Restaurant
It is a great time for restaurants that offer takeout menus to implement the use of a mobile app for their restaurants. Surveys have revealed that almost 70% of the time, restaurant telephones are in use during peak hours, In many cases, there is no other alternative for customers but to resort to calling other restaurants to place an order. Many times, customers change their minds and place orders at a competing restaurant. Other times, customers opt to not place an order at all.
Below are the main benefits of designing and investing in a restaurant mobile app:
As you can see, it is a win-win situation for the restaurant if they opt to design a proper restaurant app and promote the same among customers.
If you intend to open a restaurant in Boston and need technical assistance, Little Gecko Technology consulting Boston is here to help you. We provide assistance in all restaurant solutions–running the restaurant from beginning to end including, Micro POS systems, failover internet and audio solutions.