How / 22 February, 2019

how to increase customer base in restaurant

One business that never go out of trend is the food business, or running a restaurant. Every day new restaurants with exciting themes and new menus, spring up in the market, and it is very essential for the restaurant owners to stay ahead and face the competition.

Customer base or number of customers a restaurant can attract shows the popularity of the restaurant. So it is important for the restaurant to develop such unique marketing strategies which make it stand out from competitor.

To enhance the guests footfall in a restaurant, the restaurant management are restaurant contractor can adopt the following marketing strategies and increase restaurant customer base.

  1. Starting Customers Loyalty Programs/Schemes: The success of a restaurant depends on the repeat customers. Customer loyalty programs and schemes goes a long way in bringing customers back to restaurant. To make the customers loyal to the restaurant it can offer reward points, discount schemes or free drinks or desserts to the repeat customers.

Since the restaurant POS system have a complete records of customer orders and their preferred menu items, restaurant can recommend new items in their order free on their repeat visit and ask them to give their feedback on the same. By doing so restaurant can earn more loyal customers for the long run.

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  1. Proper review of Customer Feedback: In this age of internet and smart phones customers post their reviews about the foods served in the restaurant, and the experience they had on the last visit on various social media platforms. The friends and relatives of the customers tend to rely on the reviews and then make their mind to visit the restaurant with their family. The negative reviews keep the potential customers away from the restaurant, and mar the restaurant reputation in the public.

However the restaurant management can enhance its credibility by acknowledging the positive reviews and suitably replying on the negative comments and address the short comings pointed by the customers. Engaging the customers in a positive way and asking them to point out all their grievances and their positive reviews will put restaurant in a good light among its present and future customers. Moreover taking steps to remove shortcoming pointed by customers also increases customers loyalty.

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  1. Enhancing Brand Image and presence on digital media: Now every thing is available on Click due to the deep penetration of internet among masses through smart phones. So restaurant business should not be left behind? Restaurant now a days, use marketing strategies and digital medium to attract new customers and retain the existing ones. It is very important to have a responsive and mobile friendly website, getting listed on delivery platform, hosting events to enhance brand image so that customer base is increased. Besides this the presence on social media in a effective way, proper engagement of customers can not only double the reach of restaurant but also help restaurant to attract more customers.

  2. Maintain reasonable pricing : Rates charged for the services provided and items served in the restaurant are other deciding factors for the restaurant to have flourishing business. With a proper research on factors like location of restaurant, food cost, prices charged can help design a better menu. Keeping prices comparative and reasonable can not only bring in new customers in restaurant but also help keep the old one’s also.

  3. Enhancing guests experience: The restaurant business totally depends on retaining old customers and attracting new one, and that can be done by providing excellent service and food. Customers are attracted to that restaurant which provide them both these things and adds on their experience with a lasting impression.

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Though earning a good profit through restaurant business is the main aim of restaurant owners, but increasing more footfall is also equally important. Satisfied customers not only make the restaurant popular but also adds to the value in terms of business generated.

Little Gecko Technology consultants are leading restaurant technology provider and handles technology installation and there up keep in Boston and Greater Boston area. We supply and service all kind of restaurant technology solutions in the field of Micro POS System, including installation and training, Fail Over Internet solutions, restaurant acoustic solutions, routers and cabling solutions yo connect all your computer to share printer, scanner and internet at amazing speed and reliability. We offer restaurant contractors assistance in Opening restaurant in Boston.

POS System, Restaurant technology / 20 February, 2019

How POS Manage and Optimize Table Turnover Rate

It is now becoming now a daily affair to dine out in a restaurant, or order food from the restaurant for home delivery or takeaways.

To provide the better guest experience almost all the restaurants are opting for table reservation system. Table reservation system is not only helping the restaurant customers by saving their time, but also helping restaurant to serve its customers in a better and efficient way.

Tables are reserved by the restaurant staff with a aim to offer pre- reservation of tables for the restaurant guests, so that when they visit the restaurant for lunch or dinner or eating out they are not required to wait for their turn to get the table.

In the old days the tables were reserved by the restaurant through telephone call by customers and done manually by restaurant staff. But now the technology is helping the restaurant in reserving tables for the restaurant guests. The restaurant POS system now have a built in system for table reservation for restaurant guests or a separate table reservation system can be integrated with Restaurant POS system. This system help the restaurant in catering the loyal customers during the rush hours and peak seasons and offer them table when they visit restaurant without any waiting time.

What is Table Reservation System and How it Works

Tables are reserved by guests by using the Table Reservation System through their mobile phone, telephone or through web . They can log on to the table reservation system and can select the following details:

Date and Time

Date and Time: Guests can book the exact time slot with date when they want to visit restaurant for dinning so that restaurant staff can be prepared for their arrival and make all the necessary arrangements to serve them in a better way.

Exact Number of Guests: Guests can book table for exact number of persons visiting the restaurant.This provide restaurant a definite idea as how many people they have to serve.

Details of Venue: Guests can also book the venue of their sitting in the restaurant. They can select the area like pool side, AC sitting area or can specify their choice so that restaurant can plan a proper turnover of table at the preferred place.

Likely Order Details: With the help of Table Reservation system guests have a option to pre-define their order before they visit the restaurant. They can ask for what they want on their arrival, like any juice, soup or some snack. What the main course should include and then what type of desserts they will prefer in the end of their food. They can also register any type of allergy if any member of their group have any, so that only that food served to that guest is allergy free.

Optimize Table Turnover Rate

The food choice selected by the guests help the restaurant to store the necessary inventory before the arrival of their guests and help them that they don’t run the risk of running out of material when the guests arrive.

Payment Options: The Table Reservation system is also integrated through POS to the payment gateways. This help you guests to make payments to the proposed restaurant visit before hand . Moreover restaurant can also apply promo-codes or discounts using the system.

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Takeaways and Home delivery can be Offered: Restaurant Table Reservation system has a built in system which can manage Takeaways and Home delivery of orders for the guests. As a Restaurant Contractor you can also offer your guests for home delivery of their orders or they can takeaway their order from restaurant in case the table is not available at the preferred time as an alternate option. All this helps in retaining the restaurant guests and also make them loyal customers for the restaurant. Restaurant gains a lot from using a table reservation system for their restaurant, and help them grow their business in long run.

Little Gecko Technology consultants are leading restaurant technology provider and handles technology installation and there up keep in Boston and Greater Boston area. We supply and service all kind of restaurant technology solutions in the field of Micro POS System, including installation and training, Fail Over Internet solutions, restaurant acoustic solutions, routers and cabling solutions yo connect all your computer to share printer, scanner and internet at amazing speed and reliability. We offer restaurant contractors assistance in Opening restaurant in Boston.

POS System, Restaurant technology / 14 February, 2019

How Restaurant POS Help in Saving Money

Running a restaurant business is very risky business, unless you have a complete hold over the finances.

The principles of running a Restaurant business are same like any other successful business ventures. As a Restaurant Contractor Boston or Restaurant owner you have to pay full attention to your restaurant finances and to know where your money is being spent.

In the restaurant business lot of money is squandered. There are food wastes, slow and inefficient service, mis-communication between staff members, all resulting in unnecessary expenses. If the restaurant management keep a tab on these activities then they can save lot of money and keep restaurant finances in good health.

By installing a good Restaurant POS system, restaurant management can save lot of money. Let us see how it is possible to save money in restaurant business by installing Micro POS System.

  1. By Reducing the Food Waste: Food waste in restaurant accounts about 15% of the restaurant inventory. Lot of inventory goes to trash due to wrong practices followed in the restaurant and lack of proper inventory management.

With the use of a proper Restaurant Management POS software, restaurant’s inventory can be managed such a way that each and every item used in restaurant can be utilized to its optimum potential leading to reduction of waste of inventory items.

Restaurant Contractor Boston

With the POS system restaurant inventory can be monitored right from its arrival of stock, a complete track of the expiry dates of stocks and also the usage of the inventory in details. All this help management to quickly take corrective action in case there is undue waste of inventory.

Restaurant POS management system not only help in waste management of inventory, but it also help in inventory replenishment. You can set the inventory levels of all the inventory. If any inventory item’s level goes beyond the level set in the system then POS system will send notification to the management about it for necessary corrective action.

Thus your restaurant will never run into trouble of under or overstocking of inventory. All this will cut down your inventory waste and resulting in restaurant to save more money in the restaurant business.

  1. Helps in Bringing down the Labour Cost: Labour constitute a large part of restaurant expenses. There are many tasks that are performed on day in and day out and labour is required to perform them.

The areas where the labour is required in the restaurant are billing operations, preparing food and other stuffs, offering speedy service to customers and maintaining the restaurant neat and clean to offer restaurant guests a great experience when they visit the restaurant.

Optimize Labor

With the help of restaurant POS software management system you can cut down the time spent on the various tasks mentioned above by half. Since POS helps in taking orders and bill generation, the need of staff to perform these operations is reduced to a bare minimum.

You can even reduce the labour cost if you integrate your POD system with a Kitchen display system. By doing so you can update your kitchen display system in the real time, and serve your guests in a better way without any delay.

You can manage all the restaurant services effectively with even a less number of staff members and that too with ease. All these helps you to save lot of money in various operations involving labour.

  1. Helps in Increasing Table Turnover: One of the main source of restaurant income is from table service and tables are greatest asset of restaurant. Number of tables served or table turn rate is the main factor that determine the restaurant’s success.

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With the use of POS system in taking orders from the guests, you not only be able to serve your restaurant guests in a better way, but also saves your staff time also. The orders are immediately updated in real time in kitchen display system and your chefs start working on order without any delay as soon as it is displayed on the system. The chance of human error due to miscommunication is also reduced leading to early execution of orders on the table, reduction of food wastage and this make your restaurant customer a happy lot.

  1. Guest’s Loyalty get Boost: The restaurant POS system can save all the history of your guests easily. Later on when the same guests visit your restaurant it is very easy for you to know their dinning choices with few clicks. In this way you can serve them in a better way and also provide a personalized service to them as you have the complete history of their food preference, their allergies to food , their preferred dishes and their preferred table in the restaurant.

All the POS stored information allows you to tailor a personalized experience for your guest. This pleases your guests and it adds to the value of your restaurant. The valued customers are the one who become loyal. The loyal customers add to the value of your restaurant, and help you to earn more.

  1. Saves Environment: By using a cloud based POS software you not only save money for your restaurant but also save environment also.

cloud POS System

By taking all the orders on the system and also keeping all the transactions in digital form you save lot of paper. By not using paper in your restaurant operations or using only when it is essential (like bills printing for guests) you save the environment by reducing tree cutting for making paper and thereby reducing carbon footprints generated due to your restaurant business.

The cloud based restaurant POS system help you to cut down on unnecessary restaurant expenses thus helping to save money for you in every restaurant operation.

Little Gecko technology consultants are leading restaurant technology provider in Boston and Greater Boston area and handles all restaurant technology installation and their up keep. We are leading supplier an service provider of complete restaurant solutions in the field of Micro POS System, including installation and training, Fail Over Internet Solutions, restaurant acoustic solutions, routers and cabling solutions to connection all your computer to share printer scanner and internet at amazing speed and reliability. We offer restaurant contractors assistance in Opening restaurant in Boston. We have a sincere aim that your restaurant business grow by leaps and bounds and achieve new height.

Restaurant technology / 3 January, 2019

How Can Your Restaurant can Attract more Customers

The main attraction that bring customers to a restaurant is the food that restaurant serve to its customers. But serving the best food in the world doesn’t bring customers in the restaurant.Every night there will be full occupancy in your cannot be guaranteed unless people know how good the food is, that your restaurant serve. For this you as a owner and your restaurant contractor has do some extra promotion to attract customers and tell them about the food that is served in the restaurant. Once they are inside the restaurant and try the delicacies served there, they will come back time and again and also promote the restaurant among their friends and relatives.

To attract more Customers to Your Restaurant one of the priority should be to bring them indoor first and in order to this happen here are few efficient and innovative ideas that can help you to get more loyal customers to your restaurant.

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Use of Smart Flyers: To promote your restaurant it is very important that flyers promoting any event or any special occasion are not distributed in a generic way by leaving it just on the car window or any other way and hoping that people will find this, but it should be smart flyer with a targeted message and that too the promotion of restaurant, and details of delicacies serviced and discounts or any other offering. Here in flyer what offer you are giving depends upon you but this offer should continue for one month at least, if not more as it will provide sufficient time for the people to visit your restaurant. You can also include discounts, free appetizers or desserts and free gifts also to attract customers.

A professional approach with flyers distribution is must. You will have to choose an appropriate time when to distribute the same as distributing every week will annoy your customer base also and they will refrain visiting your restaurant. You cannot get customers with leaving flyers just on the windshields as most of these end in the garbage. So a careful strategy be made for every thing.

Attract Local Businesses and create partnership: One of the area generally ignored by restaurants is local businesses. As local businesses hold meetings and conventions, they go for catering and special lunches for their clients and staff. It is better that you make a list of local businesses holding such meetings and start conversations with them. You can offer discounts so you can get full catering order instead a part one. All this will make your restaurant to attract a greater stream of revenue and add to your profits.

Extra discount to first timers: A customer loyalty can be created if your restaurant can offer a good discount to the first timers. This discount should not be less than 20% as this is good deal. You can also offer them free appetizers or any thing else which can help them to come to restaurant in large numbers.

Introduce the happy hours

Introduce the happy hours : To attract more customers to your restaurant create happy hours in your restaurant. Happy hours to the restaurant means happy profits. Generally happy hours are late afternoon. Spreading from Monday to Thursday, but it is up to your choice when your restaurant will have happy hour and what are offers in happy hours. Generally drinks and appetizers are offered as happy hours deal. With free drinks and appetizers in happy hours people order many other things in restaurant and likely to stay and order for dinner. You can also offer a great happy hours for your regular and loyal customers so that they can come back again and again and making your restaurant a popular place for lunch and dinner.

Celebrate big events: Many big events like New year eve, sporting event, Valentines day can be celebrated and promoted by restaurant in a big way as these events are perfect occasions for you to take advantage to increase footfall in the restaurant. Generally people go out for dinning on these big events and if your restaurant is not celebrating these then you are loosing a great opportunity to Increase loyal customers base who will be coming back time and again in the restaurant.

Host Customer friendly events: Your restaurant can hold special events like cooking classes, themed parties, special events for younger generation and kindling a sense of loyalty in them towards restaurant .

Arrange special dinners on customers birthdays and anniversary: People goes out to celebrate birthday and anniversary and invite their friends and relatives to celebrate the occasion. Your Restaurant can arrange special party/dinner for such celebrations. For this you can send emails and notifications in advance that if they celebrate their special event and make like it be memorable then they should come to your restaurant and you can offer them special dish, appetizers and gifts. It’s a great way to remind them about your restaurant and attract new customers.

One of the foremost thing to attract customers to your restaurant is to bring them through front door and this is the first and basic step. Providing them with customer friendly service and best food dishes is the other important way to attract them to your restaurant. The planning of every effort should be such that first time visitor to your restaurant makes a mind to visit again and again, and all your effort will go waste if your are not converting new customers into a long term loyal customers.

It is the combination of above ideas which can bring more loyal customers to your restaurant and not any single idea. Once you are able to know which combination of ideas detailed above can more customers loyal to your restaurant then you can make double effort on those ideas and reap extra business and of-course more profits in your restaurant business. You can also take help of latest restaurant technology to achieve your goal like mobile POS system, and social network.

Little Gecko Technology Consultants are a leading technology provider in Boston and Greater Boston area. If you in process of opening a restaurant in Boston or already in the restaurant business and need technology solutions for your restaurant like Restaurant POS Systems, WiFi backup internet, routers, music and acoustic systems, we are here to help you as we are supplier and installer of all these systems. We also provide training for restaurant POS system to restaurant employees. Now the rest is up-to you! How soon do you want to make this decision and reap the benefits of advanced technology?

Restaurant technology / 26 November, 2018

Why Most Restaurants Love Technology ?

Like any other business the idea of using technology in the restaurant is not a new one. Thousand of restaurants are using technology in their day to day operations like any other businesses doing it.Use of Digital POS Machines, Customers-Facing Table tops Tablets, email service, restaurant entertainment technologies, wi-fi, fail over internet, automated inventory tracking and scheduling software are some of the common technologies used by restaurants presently.

Restaurants that have multiple branches, that serve multiple roles-operator, chefs, managers, etc. -good technology can be the reason behind a successful restaurant and that one that have fails in business. This is because owners and contractors of every restaurant face unique problems when they deal with the restaurant inventory, guests satisfaction, employees management and managing restaurant financial accounting. Below are some of the important issues why restaurant love technology in every sphere of business operations.

Using Technology and POS Software

  1. Helps restaurant in getting reviews: Success of a restaurant now a days depends on the customers reviews. Dealing with restaurant reviewers has traditionally been a right of passage for any up- and coming restaurant. Hospitality industry today has turned upside down with the popularity of blogs and social media. Customers are able to talk about their experience online immediately, which can either spread priceless awareness and publicity or leave a restaurant open to potentially harmful reviews. So knowing about customers reviews is important for the restaurant as it plays a greater role in success of the restaurant.Technology comes here to help the restaurant to get instant reviews through various social media platforms.

  2. Helps in communicating with the public: Technology helps restaurants to communicate with the public.Customers turn to the internet for any kind of information about the restaurant and if your restaurant is nowhere found on internet, customers are most likely go to search other restaurant.Most of the restaurants with the help of technology turn to either a website or social media or both to stay in touch with their customers and potential customers. Many times chefs from the restaurant turn to the online world to communicate with their guests openly- for posting cooking videos online, giving general tips and building long term relations with patrons via social media.

  3. Helps in providing convenience of mobility: Technology helps restaurant in providing convenience of mobility. Convenience has become a buzz world and a modern catchphrase in every industry. Convenience in hospitality industry generally associated with portability, time-saving, and order accuracy. Modern technology is raising the standard in very one of these areas. Wait times at a restaurant are being drastically cut as servers are able to turn over their tables faster with the help of mobile devices like hand held POS machines.Smart devices are now being used to place orders ahead of time or from designated order stations.

Tech Trends for Restaurants in 2018

Besides restaurant guests using their convenience for visiting restaurant, restaurants are also getting benefits by serving more customers by immediacy provided by technology by being able to quickly update a menu online due to any seasonal change in foods, chefs interests or any local or important international events.

  1. Use of OR Codes: Technology helps restaurant to tap reviews of international customers through use of OR codes.. QR codes are anything like a URL can do, from linking tech-sevvy customers to promotional or restaurant websites to asking for feedback after a meal. QR codes are quickly gaining popularity within the restaurant industry. Without technology such thing is impossible for the restaurants to think off.

  2. Helps in Geo-localiziation of restaurant business: Now with the help of technology like restaurant apps , restaurant guests are able to check into restaurants on their smart phones. Now people turn to face book to know about their friends location, instead of asking them where they are as people generally put their status and local there. Restaurants have tapped into this technology for identifying their frequent customers in order to offer them promotions or communicate with specific customers directly. With this restaurants can serve their customers better and reap rich rewards in terms of increased footfalls.

  3. Helps them to distribute online coupons: Restaurants turn to technology for offering discount coupons to its regular and new customers. The value of putting a discount online is greatly disputed- that whether it drives repeat business or not, and many feel that coupons have little effect on restaurant business, other than eroding the value perception of a restaurant. But what ever is the case, generally restaurants think that customers often turn to coupons to try new things as the online coupons often offer something free to them.

These are some of the points why restaurants love technology but there are many more, and all depends on the restaurant location, customers served and many more.

Restaurant technology / 1 November, 2018

How You can Save Your Restaurant with Right Restaurant technology

We generally read about the news reports that restaurants are are closing here and there in the town. When we try to find the reasons why the restaurants are closing then we find that all of the world the restaurants run on a very thinner margins, eve thinner than a sushi knife. Even the restaurants that are opened by Michelin stars, have a great reviews, employing celebrity chefs are also on the list of the restaurants that closed in United States. Now there is a question that how can a Restaurant Contractor in Boston Call 617-749-7139  find the type of such which will mean longevity and serving diners for years or end abruptly? One of the smartest way is the use of restaurant technology which is right for the restaurant to grow and reap rich profits so that it can run for a very longer period of time without the fear of holes in its bottom lines.

One of the main profit centre in a full service restaurant is its bar. It is very important that the bottom lines maintained in the bar operations with a efficient beverage plan, and same can be programmed on day to day basis as per the customers demand and preferences.

restaurant POS Systems

The next question arises as how technology can help in making sure that your restaurant can have a strong bottom lines. Inventory management software especially developed for the restaurant can help in drafting strategies that drive profits and more money in your bank account. Below are some of the points which the owner or managers of the restaurant should consider in applying the technology in restaurant operations.

According to Hospitality Technology study survey most of the restaurants spend 32% on software and 27% on hardware, personal 20% and network and telecommunication. So as per their study the main top goals that restaurant owner using technology in restaurant projects are:

  1. Improve operational/process efficiency

  2. Improve customer engagement/loyalty

  3. Increase employee productivity

Let us examine how by spending on technology that is specially designed for the restaurant industry business can pay off in long run.

  1. Improving Operational Efficiency: The right kind of Point of Sales (POS) system can make all the necessary difference in keeping the restaurant business smoothly. Few examples how operational efficiency can save lot of money in restaurant operations.

  1. Accuracy in Order: Conversational ordering, requirements, modifier pricing, proper routing of kitchen items, calculating the tax impact in detail and getting orders right every time in a complex restaurant environment can add more in restaurant profits. Even if one restaurant mistake is avoided each day with technology can add a large amount in the profits of the restaurant.

  2. Order Taking Efficiency: If your restaurant is taking orders on phone, by using a technology using sound and optimized system of phone orders and delivery can add to your bottom lines if it is able to cut typical order time from 3 minutes to 30 seconds by removing the bottlenecks.

  3. Inventory tracking: Inventory tracking in the restaurant is a chore, but with right kind of tools this job can be made more easier and fast. By choosing a software which let you and your restaurant managers to track the ingredients that are required in the restaurant can make a lot of difference on the profits of the restaurant.

  4. Coupon Control: General purpose restaurants and pizzerias operate on a system of coupons, that are quite complex and many Micro POS systems Call 617-749-7139 cannot handle the same in an efficient manner. By using a technology which can keep a strict control on the coupons and discount can add lot to the restaurants profit. So always upgrade your technology as per the requirements of the restaurant and change the POS systems accordingly.

  1. Improving Customer Engagement: It is no secret that the online ordering system have a more than 25% higher ticket average than the order placed by phones. A powerful suggesting technology of online order not only provide alternative to the customers but also keep them more satisfied also. So investing on these technologies can help restaurants earn more.

  2. Turn New Customers to regular customers: It is very difficult to turn new customers into regular customers unless a proper reward programme tailored with your restaurant requirements is used. With technology it is possible to have a automated marketing reward programme can be tailored for your restaurant and make your restaurant to grow faster.

  3. Labour Management Cost: Labour management in a restaurant is a nightmare for the restaurant owners and managers. With use of technology a POS System that helps to run the whole labour management system in a simple and less cumbersome and paperless way can make lot of difference on restaurant working with quick order taking and delivery by the staff. Your managers can spend more time with customers and less time in office managing the labour. Even if a restaurant manager can spend only one hour looking for the customers complaints and able to generate one or two more sales orders and earn about $20 more per day can add up to $ 600 per month in a restaurant profits per month and a huge amount in a years time .

Call 617-749-7139 opening a restaurant in Boston

So we see that investing little more on the technology and keeping it abreast with latest developments in the industry can add more number of years in your restaurant operations. The right technology can help you to innovate your restaurant operations, gain more customers and fans among the digitally savvy customers and make your restaurant earn more and stay in business for a quite longer period of time.

Little Gecko Technology Consultants are a leading consultants and contractor of restaurant technology in Boston. If your running your restaurant or thinking of opening a restaurant in Boston, and are in need of latest technology implements in your new restaurant or in your running restaurant, then you can contact us and we shall help you in providing latest restaurant technology solutions in your restaurant. We are the leading supplier of restaurant POS Machines, Installation of POS systems, wi-fi system, backup internet, routers, video and acoustic systems and also provide training in a restaurant POS system to employees. We are here to help you to grow your restaurant business and also let you run your restaurant operations smoothly and earn more and stay for the longer time in the restaurant business.

Restaurant Online System / 12 September, 2018

How to choose Best Technology solutions for Your Restaurant?

Before opening a restaurant or in a running restaurant one main thing the restaurant owner confronts is how to implement best technology solutions for the restaurant, so that the restaurant business turns more profitable, and also it provides the restaurant guests a wonderful experience when they visit restaurant for dinning besides food.

Restaurants owners don’t want to spend time and money to update technology in their restaurant and also averse to this thought. Though restaurant want to make great food, create amazing experiences for their guest and make money. But any deal with technology is clear no; or want to invest very less in technology. The blame is clearly on the high cost and old thinking in respect of modern technology. The new start ups in the field of restaurant technology are constantly bombarding restaurants with an overwhelming number of new and improved “solutions”. The systems with which restaurant owners interact on daily basis are– Point of sale( POS) Systems, reservations, payment, payroll, scheduling, delivery, customers analytics, app and many more.

Point of sale( POS) Systems

There is a great boom in the innovations in the hospitality industry, and the restaurants are eager to stay competitive and stand out from others, so many times they get tempted from the manufacturers of technology products presentations and emails. Without consulting any expert they place orders for the products which are not relevant to their restaurant. While not every innovation is suitable for the restaurant, owners must use their prudence to find which products are suitable for his restaurant and will take his restaurant to next level.

Here are few tips which can help the restaurant owner/contractors to spot right technology for the restaurant and decide which technology products are best suited for his restaurant.

  1. Does it provide Ease of use? : It doesn’t matter how great technology solution is?, if it is complicated for you and your staff, customer and your staff will hesitate to use it. Choose only those technical solutions for the restaurant which are easy-to-use, otherwise the excitement of inducting technology in restaurant will turn out in disappointment. There should not be steep learning curve for employees and the technology is users friendly. Simplicity and productivity of technology is necessary as it impacts day to day operations in the restaurant. So before inducting a new technology you should engage teams to gather information from the user customers that they like it or not and also the productivity is enhanced by the technology in the restaurant.
  2. Is it enhancing personal customer service? : People visit restaurant to get served in a better way and not by technological Robots. Unless your restaurant is a quick service restaurant trying to serve food like a factory in the midweek lunch hour rush. Technology should be able to enhance quality of personal customer care so that your restaurant stays at the top and drive more revenue. Studies has shown that making a new customer costs six to seven times more than keeping an existing one. So technology should be able to retain the old customers and also bring more new customer to restaurant on dining table.
  3. Does it bring Growth in Revenue? : Technology which is newly introduced in the restaurant should be based on ROI meaning that technology introduction cost should be less than what revenue is gained from its introduction. It is of no use to implement technological solutions which cost more but gives less benefit to restaurant. Quality technology may not pay in short run and its cost may look more but in the long run it covers costs of introduction and also help restaurant to earn more revenue by increasing customers returning more frequently in the restaurant as they get value for their money.
  4. Does it Improves Security and Protection? : Once the technology is chosen on the basis of above criteria and considered good fit, the security should also be front and centre. With large number of customers victimized by credit card fraud and threat is increasing day by day, it is very necessary that new technology should provide improved security. And for payment technology security assume more significance. It is better for the restaurant owner to be informed about the latest trends so that he can enquire about right questions concerning about technology. Before implementing mobile payment technology, ask if payment data transmission is encrypted and the date remains secure.
  5. Is it offering Affordability? : Determining the affordability of technology solution depends on each restaurant experience and appetite for technology. You can determine affordability by comparing the costs with the revenue generated. A better idea can be gathered from the peers spending on technology.- at high end 18 percent restaurant spend 6 percent of their revenue on technology where as large number of about 65% are spending 1% to 3% of their revenue in new technology. Costly upfront fees and hefty long term contract fees can also raise red flag in the decision making in introduction of technology.

opening a restaurant in Boston

In the end it one thing that should the technology be able to pay for itself, and should not break the bank is main point stressed upon by every wise business decisions and restaurant is no exception. But seeing the trends restaurants are bound to increase spending on the suitable new technology developments.

Little Gecko Technology consultants are a leading consultants and contractor of restaurant technology in Boston. If you are opening a restaurant in Boston and are in need of restaurant technology implements in your new restaurant or in your running restaurant, then you can contact us and we shall help you in providing latest technology solutions in your restaurant. We are in business of installation of POS Systems, Wi-fi, back up internet, routers, video and acoustic systems and also providing training in POS systems. We are here to help you to grow your restaurant business to new heights.

Restaurant Online System / 2 August, 2018

Benefits of Online Presence of Restaurants

Restaurants open with a purpose of sharing a passion for food with others by serving delicious dishes to guests, resulting in smiles on patrons’ faces. Restaurants treat their guests like their family members in an effort to keep them coming back repeatedly. But restaurant guests’ presence is never a given at the time of opening a restaurant, so restaurant owners must ensure that every guest knows that he or she is welcomed into the restaurant.

Not long ago, online presence was not an option, and restaurants generally hired a crier to catch potential customers’ attention in front of the tavern. This has since changed, thanks to the era of social networking and smart phones. These days, a more tech-savvy approach is necessary to face the competition and add to the bottom line. Restaurant owners must implement modern tools to attract guests to the restaurant.

Now, thanks to smart phones, people are connected online at any given time. About 90% of restaurant guests check new introductions, menus and reviews online. Because of this, restaurants’ online presence cannot be ignored. Additionally, your restaurant’s internet connection should not be erratic, and a Failover Internet is essential.

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By creating a web presence for your restaurant, you will keep up with the competition, increase restaurant exposure, and gain access to inexpensive and time-saving marketing methods that attract the millennial generation and others. Here are a few tangible reasons why your restaurant needs an online presence and the many benefits:

Benefits of Online Presence of Restaurants

  1. Helps to tell your story: Restaurant businesses can fail due to its anonymity. Customers want to have a good reason to visit your restaurant. You can provide connection for them to visit through the good food you serve in the restaurant. An online connection through a website helps you to achieve the goal of connecting guests with your restaurant and provides you a space to tell your story to guests.
  2. Social media presence is possible: Without an online presence, there is no way for your restaurant to go viral with young customers who live on their phones, “checking in,” posting comments, engaging on social media about their dining experiences. It is only possible if your restaurant has an online presence through a website and mobile app.

Benefits of Online Presence of Restaurants

By having a robust and active social media profile, your restaurant can give young guests something to interact with and transform casual guests into fans of your restaurant, creating an army of loyal customers. You have the opportunity to engage your guests 24/7. Take advantage of social media, and let everyone know about your restaurant, including what you have to offer.

  1. Brand identity is strengthened: With an online presence, your customers will become acquainted with your restaurant, and thus you can strengthen the brand’s identity. With a crisp, informative website filled with interesting content, people will get to know your restaurant, and people who have never eaten in your restaurant can put their trust in your restaurant. Seeing the content on your website and your brand will help you to gain more footfall in your restaurant.
  1. New territories can be explored: Being online brings you to places other establishments aren’t. When thinking of opening a restaurant, you never know how your location will become known to the public. An online presence allows you to be everywhere! It doesn’t matter whether your restaurant is on a busy street or in back lane… The only thing that will truly matter is your culinary skills, which will help get you noticed. With online menus, social networks and reviews, you are not only developing an online presence, but also conquering new territories.
  1. Customer feedback is possible: Having an online presence helps your restaurant know what guests think about your restaurant. This feedback attracts guests to your restaurant. After all, most people check reviews online before they book a table, either through the website or over the phone. Google even displays ratings of certain venues in the search results.

promote-your-online-ordering-system

As a restaurant owner, you are most-likely not a big business entrepreneur, and you can make appropriate decisions about your business without having to jump on every trend that hits the restaurant industry. By not being online, however, you are cheating your business. You have the ability to turn your business into a profitable venture by utilizing inexpensive marketing tools and transforming patrons into returning customers.

If you are thinking of opening a restaurant in Boston, or you have a restaurant and want to have an effective and continuous presence online, Little Gecko Technology Consultants are here to provide solutions, such as failover internet, Wi-Fi routers, IT components, cabling to connect computers printers and related equipments, Micro POS systems and Micro POS training for restaurants. You can focus your attention on other important aspects of your restaurant business and leave the rest to us.

Micros POS System, Resturant Contractor / 6 July, 2018

Why it’s Time to Upgrade Restaurant POS Systems

As a restaurant owner, you may be considering upgrading your restaurant’s POS system, and you are certainly not alone. Many restaurant owners are thinking of upgrading the restaurant’s POS system. In one research study conducted by a renowned research company, it was found that about one-third of restaurant owners have not upgraded the core restaurant management and POS system in the past three years, but now they plan to upgrade their restaurant POS System within the next twelve months.

So, why the urgency to upgrade the restaurant POS system now? If you’ve avoided an upgrade, then why are you thinking of doing it now? What are the reasons behind this decision? Below, we discuss these questions:

Restaurant POS Systems

A change in priorities:

In the past, the priorities of the restaurant were such that no attention was paid to customers, as the restaurant’s primary motive was to offer delicious food to customers. As times change, however, the restaurant’s priorities have also changed. Now, the restaurant needs to offer efficient, smooth and digital solutions to customers. Restaurant patrons do not wait or linger around if you cannot provide the facilities they need. Instead, they move onto your competitor, who can provide what they’re looking for. Restaurants now have to upgrade to have greater efficiencies for their back-of-house operations. They also need to find creative ways to enhance the customer’s satisfaction, as well as provide a greater value for the money patrons spend in the restaurant.

The newer versions of POS systems are becoming smarter; they help to decrease the costs of operations and thereby increase restaurant revenue. The next generation of POS systems includes solutions ranging from predictive order management software, which helps in projecting demand and reducing waste, to loyalty management programs, in which guests can manage their own reward accounts. The systems also equip restaurant with tools that are effective and satisfy the desire of customers on a more consistent basis so that restaurants can reap the reward of loyalty.

The upgraded version of recent POS systems provides technology solutions that open countless additional enhancements to the existing platform capabilities at an accelerated pace. Now, restaurant owners are seeking to leverage the benefits of these solutions to increase restaurant revenue.

Micro POS Training Boston

Order entry system tablets are there to make multi-ordering possible, including:

  • POS with staff facing
  • Guests placing orders on the tablet from the table itself
  • Online ordering
  • Mobile ordering through apps

The present version of POS systems allows the operator to edit menus, add items, and track actual and forecasted data in real time from anywhere with the help of cloud-based content management systems.

With upgraded POS systems, restaurant owners can now create the exact experience each customer wants in less time. This helps restaurants to have more table turns and ultimately adds to the bottom line of the restaurant.

The innovations in POS technologies have led more than 80 percent of restaurant owners to believe that advanced technologies are key, not only in addressing the current business challenges, but also in catapulting their businesses to even higher levels of operational performance and guest satisfaction on a consistent basis.

Now, the question is whether you really want to invest in a POS system. If your answer is yes, we invite you to contact us. Little Gecko technology consultants are a leading restaurant technology provider in Boston and the Greater Boston area. If your restaurant needs an upgraded Micro POS System, we are here to help, as we are a leading supplier and installer of Restaurant POS Systems, WiFi backup internet, routers, music and acoustic systems. We also provide training for POS systems. The rest is up to you! How soon do you want to make this decision and reap the benefits of advanced technology?

Micros POS System, Resturant Contractor / 30 May, 2018

Technologies that Help Restaurants to Earn More in 2018

If we look back in time and compare it with the present, we see that lots of changes have occurred in our daily lives. This change has occurred due to technology, from our holiday shopping and the way we watch TV, to the way we interact with people around the globe.

The same is the case with restaurant businesses where technology has taken center stage. Now restaurant owners, developers and restaurant technology contractors have set new targets for restaurant businesses. With new cutting-edge technologies, they are leaving no stone left unturned and including these technologies in every sphere of restaurant operations, including online orders, inventory management and improvements in the guest experience.

The following tools are bound to increase not only the restaurant business and earnings, but also improve restaurant image as well:

  1. Mobile Point of Sales System: In the recent past, we’ve witnessed the exponential growth in mobile use, and this had led to the growth in mobile restaurant technology. Restaurants are increasingly using mobile online applications and tools in many restaurant operations, such as receiving orders, making food deliveries and receiving payments.

Mobile POS has integrated many technologies directly, and there is automatic movement of online orders to the kitchen for preparation and then delivery without any manual labor. POS systems have brought many previous manual operations to the digital platform, and these are being completed now without any manual involvement.

As an example, when orders were taken manually, reservation were also taken by phone. Now these processes can be completed online through mobile apps. Guests are informed when their table is free and they can come to restaurant.

Now, the restaurant operations team is free to do other duties and their services can be utilized elsewhere in the restaurant. Moreover, new restaurant Micro POS systems integrate many more functions like inventory control, informing guests about new offers and reward programs and much more. Now, restaurant owners can look after the restaurant sales and other operations on their mobile devices without being physically present in the restaurant. They have full control over restaurant operations even from a distance.

restaurant technology contractors littlegecko

  1. Inventory Management: Now restaurant owners don’t rely on their memory skills for inventory management. More and more, inventory management jobs are dependent on machines, where software creates a central database without any manual reviewing of sales invoices and data spread sheets. Now, software has become so sophisticated that sales data is automatically tracked and orders for inventory are placed without any human involvement. This has resulted in orders for inventory placed on time; there is no overstocking of perishable items. The loss due to over-ordering and wastage in inventory is reduced, thus increasing restaurant profits.
  2. Use of Beacons: Now, customers hate to download different apps for different restaurants on their smart mobile phones. But restaurant managers cannot ignore the fact that smart phone access has great power to attract customers to restaurants by influencing their dining decisions and behavior. The beacons are the answer to this problem. Now with the aid of beacons, restaurant managers can push those relevant content to customers. These include sales alerts, custom menus and discounts offered directly to customers with smart WI-fi enabled phones without any additional downloads through Bluetooth-enabled devices near the restaurant coverage area. Beacons also have back end use in restaurants, and can accept mobile payments and real time gathering data of occupancy in restaurants instead of manual headcount and many other restaurant operations.
  3. Use of Analytics Software: Restaurant contractors and owners always have one worry as to how they can learn the preferences of customers and provide them a better restaurant experience.

Use of Analytics software

But now, new analytic software is capable of looking into customer preferences and behaviors, something that could never be possible with human intervention. Many hard-to-answer questions can be answered with big data analytics, including the question of why there are fewer visitors on Tuesdays and why some menu items are not popular and failing. Big data analytics also help to drive strategy to deal with it. POS system analytics are capable of understanding many factors by using sophisticated algorithms like the one Google uses in selecting websites on its pages. With these analytics, new marketing campaigns and important decisions can be made, which give restaurants an edge over the competition, gain more footfall and increase profts.

  1. Use of Smart Cooking Equipment: Technology has not only provided the solutions to inventory management and studying consumer behavior, but have also touched back end operations in restaurant kitchens. Smart cooking equipment in the kitchen, like multi functional ovens are capable of doing multi functional cooking, grilling and smoking and temperature controlled cooking. This equipment comes with a remote features program like overnight cooking, slow cooking and much more, thus removing intervention of chefs. Chefs can devote more time to inventing exciting new dishes, thereby helping restaurants to cater to varied customer needs. Refrigerators and air conditioners have also turned smarter and can be controlled by WI-fi, have environment sensors to adjust temperature as per outside temperature and save on the energy bill.

The above technological adoptions in the restaurant business have led to greater savings in restaurant expenses and more profit for the business.

Little Gecko technology consultants are a leading restaurant technology contractor in Boston and  the greater Boston area. If your Boston restaurant business is in need of a consultation of technology implement, we are here to help you. We can provide you with a variety of services in technology implementation in the restaurant business to lighten your workload and help you to earn more in your restaurant business, including installation of POS Systems, WiFi backup internet, routers, video and music acoustic systems. We are here to provide the latest technology in your business operations, so as to enable you to run your restaurant smoothly.

Resturant Contractor / 23 January, 2018

What To Look Before Opening a Restaurant

The restaurant business is a very serious business and shouldn’t be taken lightly. Before opening a restaurant, a restaurant contractor has to look into various areas and plan the venture accordingly.

Due consideration on the points mentioned below is of utmost importance in running the restaurant successfully. Taking these things into account will allow your dream project to achieve the great success it deserves.

Arranging Finances Should Be Your Top Priority:

In running any successful business, finances are one of the top areas of consideration, and running a restaurant business is no exception.

Before opening a restaurant, one should have a sufficient amount of finances, as the landlord who is leasing the building needs to know how serious you are about the venture, and that you don’t pose a financial risk.

If you are securing a loan for the business, potential investors will gauge your worth from the amount of finances you are initially investing in the business. Having sufficient finances at the time of opening the restaurant will allow you to take greater risks and to plan innovative methods to run the restaurant successfully.

Check your financial projections

Check Your Financial Projections with Restaurant Occupancy: There is no denying that location is one of the greatest factors in running a successful restaurant. The better the location, the better the chance of the restaurant being a successful venture. We understand that better location does not come cheap, so before opening a restaurant, one should ensure that when adding all costs, there is a minimum profit of about 10-percent on the business.

Arrange for Insurance: Like any other business, restaurant businesses also carry a chance of accidents. Chances are that your chef or waiter may slip, the kitchen may have a fire, or burglars might steal your precious decora. You may have to compensate your employee for any accidents that take place during their time at work. It is better to have a sufficient amount of insurance for your restaurant, as well as the employees working there. This will relieve the restaurant manager from unnecessary worry, and he can concentrate on the many other important areas of restaurant management.

Arrange for Permits and Licenses: Every restaurant needs licenses and permits from the authorities to run the restaurant regardless of the location. There may not be specific permits like music permit or fryers permits, but business permits, fire department clearances, liquor permits and sales tax permits and licenses are very necessary. Always arrange these permits before your restaurant is open for business.

boston resturant sevices

Budget for Renovation: It is very rare that when purchasing a running restaurant, there is little to no need for renovation. Chances are a new coat of paint on the walls is required or a change of furniture upholstery is needed, or perhaps new fixtures in the bar. It is also important to renovate the front office as per the theme of the restaurant. Be sure to keep a sufficient contingency budget for these renovations.

Budget for Kitchen Renovations: The kitchen is an important area of cost outlay. The maximum amount of budget in opening a restaurant is incurred on kitchen and its fittings. Here you can plan financing options in purchasing kitchen appliances, as spending enough on this area will leave you with little finances for other restaurant areas.

Always Follow Rules: When you pay your restaurant employees, you should always follows the labor rules. Generally, tipped employees are paid less than minimum wage, but non-tipped employees are to be paid at least minimum wages as per the labor laws. One thing to be kept in mind is that staff payments are part of your primary area of expenditures.

Form a Policy to Source Your Ingredients and Inventory: As a restaurant owner, it is your duty to ensure that you have made sufficient arrangements for all your ingredients and other necessary supplies before opening a restaurant. Only open the restaurant to the public when your kitchen is fully stocked with all the ingredients and necessary supplies. Also arrange for furniture, POS systems, music system, internet routers, and computer systems before opening the restaurant.

How-to-open-a-restaurant-in-boston

Follow the Business Practices: Always follow the business practices that are prevalent in the restaurant business. Don’t rely on word of mouth to generate a buzz for sustaining restaurant business. Consider hiring a reputable PR firm for a few months to generate business leads, as these agencies have contacts with local press to provide your restaurant all the important coverage in the area of your restaurant business.

Leave Enough Leftover Money to Cover Day-to-Day Expenses: You should have enough working capital to meet day-to-day business expenses. These resources are needed to cover the cost of employee wages, food costs, and to meet regular expenses. As a rule of thumb, there should be a budget for at least 3 to 6 months for this purpose until the restaurant business is profitable and running.

If you are in the restaurant business or opening a restaurant in Boston or greater Boston area then we at Little Gekco technology consultants are here to provide you full consultation in opening the restaurant, arranging various restaurant needs like POS system, Computers, Internet routers, music systems and acoustic needs. We have a team of experts who are abreast with the latest technology in every sphere of restaurant management, from the beginning to the last stage, along with  employees training.

WIFI / 29 December, 2017

Why Restaurants Should Encourage Use of Their WiFi Free to Guests

Restaurant owners spend a significant amount of time promoting their restaurants on social media. One selling point business owners often miss, however, is offering (and promoting) free WiFi to customers.

Following the latest trend in the business world, there are five important reasons why restaurants, bars and cafés should provide complimentary WiFi to guests:

restaurant wifi Boston

1. Cost is negligible: Every restaurant in today’s world is already paying for private internet access. To provide free WiFi to guests, a small investment in a new WiFi router is required, and will grant access to the public while keeping your network secure. A new router will allow guests to be on a separate WiFi network without disturbing restaurant operations.

2. Social media use increases when complimentary WiFi is offered: The use of popular social apps such as Facebook, Twitter, Instagram and Snapchat is encouraged when restaurants offer WiFi free to guests. Customers will engage with family, friends and followers, sharing their location, and post images from your restaurant in real-time.

3. Customers stay longer and visit more often: A restaurant provides more than food – it’s a place to share a meal and spend quality time with family and friends. Social media has made this possible, even when loved ones are in different locations. If guests feel at home in your space, they will stay longer, spend more money and be more likely to become repeat visitors.

4. Mobile data is precious: As cell phone companies have begun to limit mobile data use and speed, customers have become more conscious about their use, and prefer to connect to WiFi whenever possible. In addition, international visitors to Boston seek out restaurants that offer WiFi so they are able to use their devices. By offering complimentary WiFi, customers will know your goal is meeting their needs and wishes.

5. Even the smallest details count: With stiff competition in the restaurant industry, it’s important not to let something as simple as not offering complimentary WiFi put you at a disadvantage. Adding the WiFi network name and password to your menu is a great way to let your customers know you care.

Ubiquiti boston installer

If you are in the restaurant business or looking to open a restaurant in Boston and are in need of a WiFi router, Little Gecko Technology Consultants is here to help. We are Ubiquiti installers in Boston and are leading Unifi installer in the Boston area. Since we are distributor of Unifi in Boston we can offer the best prices and best products. We pass our savings on to you so you get amazing technology without paying extra.

How, Resturant Contractor, VOIP PHONES / 13 December, 2017

How Mobile Apps Help Restaurants Attract Clients

Nowadays there is no field that doesn’t involve apps. Apps are available for all almost everything, whether it’s an app for social media interaction, addictive mobiles games, or apps for health and fitness.

Restaurant owners consider apps useful for various industries, and not just for their restaurants. However, there are glaring examples where innovative restaurant apps have helped restaurants to increase business, which has led to a change in restaurant owners’ minds regarding the usefulness of apps in the restaurant business.

A recent survey shows that 40% of customers who are visiting restaurant websites are doing so on their mobile phones.

Restaurant Computer Tech

One of the main reasons why restaurant owners should make an investment in mobile apps for their restaurant business is that apps lend them a larger area of operation, as well as a location-based targeted marketing. Mobile apps help them to push notifications not only to diners, but also potential customers and anyone near the restaurant.

One survey found that, if promised exclusive offers and discounts, about 60% of restaurant customers would be willing to download the restaurant app on their mobiles phones.

Opening a Restaurant Boston

Mobiles apps help restaurant contractors promote listings, search, promotion, and communication about the restaurant and its location to potential customers.

Here is a list of restaurants that have benefited from global reach through the inspiring mobile app use in transacting their business and achieving huge overall success on all fronts:

  1. Domino’s Pizza
  2. Starbucks
  3. Mini Bar
  4. Rhino Coffee
  5. Chipotle

Benefits of Designing a Mobile App for Your Restaurant

It is a great time for restaurants that offer takeout menus to implement the use of a mobile app for their restaurants. Surveys have revealed that almost 70% of the time, restaurant telephones are in use during peak hours, In many cases, there is no other alternative for customers but to resort to calling other restaurants to place an order. Many times, customers change their minds and place orders at a competing restaurant. Other times, customers opt to not place an order at all.

little gecko mobile app resturant

Below are the main benefits of designing and investing in a restaurant mobile app: 

  1. Provides a platform for customers to post reviews and testimonials
  2. Easy and convenient solutions for customers
  3. Helps in geo-tagging for push notifications
  4. Increases restaurant reach and access to customers
  5. Simplifies the ordering process for restaurant clientele
  6. Helps to build an army of loyal customers
  7. Provides a competitive edge to your restaurant in your area
  8. Reduces workload of in-house staff
  9. Offers valuable marketing data collection
  10. Increases the number of orders for the restaurant

As you can see, it is a win-win situation for the restaurant if they opt to design a proper restaurant app and promote the same among customers.

If you intend to open a restaurant in Boston and need technical assistance, Little Gecko Technology consulting Boston is here to help you. We provide assistance in all restaurant solutions–running the restaurant from beginning to end including,  Micro POS systems, failover internet and audio solutions.

Resturant Contractor / 1 November, 2017

How to Enhance Marketing and Branding of Your Restaurant

One of the major areas of concern for the Restaurant Contractor is how to enhance marketing and branding of his restaurant so as to increase his earnings. Before embarking on his plan, he has to answer questions as to what his restaurant feels like. This must be done at a very early stage, because the restaurant business is unlike any other industry… It is an altogether unique and different business.

You have started the restaurant with a concept cuisine, food and location. Once those important factors are in place, you must decide how the business will grow.

You have built a brand from your special dishes, the interior, how your employees dress and behave, and how they look after your guests. You must consider your kitchen smell and technological innovations incorporated in day-to-day operations. You want your people to stand out. Your brand is a valuable asset. If you navigate it right, it will bring more people into your restaurant.

So, how do you get a great brand? Below, you’ll find the vital elements of restaurant branding and marketing:

restaurant-promo-strategy

Standing: The standing of your restaurant depends upon how you engage the community around you. This includes how you organise, donate and participate in community and civic engagements. Strive to make your presence in community work visible. This helps to build the reputation of your brand. Generally, people prefer to join and engage with the organisations that help out in the community. These people will prefer to use your logo in any events they organise for community service. For example, some organisers may use window stickers to advertise your business.

Trustworthiness: Consistency in delivering clean food and maintaining a clean location, along with consistently providing good service builds trust in people. People tend to recommend restaurants  that have everything in order, in lieu of restaurants with a reputation of being erratic and inconsistent. Consistency in the restaurant business does not come cheap; a lot of effort and technology is involved  from day one, including inventory management, staff scheduling and maintenance issues. This helps in building the reputation of the restaurant.

little gecko

Reviews: Good reviews give restaurants immense popularity. These days, anyone can be a restaurant critic. In an age of digital explosion and smart phones, people tend to share about their dining experience on Facebook, Twitter, YouTube and Instagram. Moreover, there are countless food bloggers who post their restaurant reviews on their blogs. You can boost the likelihood of positive reviews by offering an incentive. Moreover, you can start a website for people and customers to post reviews. Better reviews bring more business, and social media marketing is an effective way of doing business in modern times.

Presentation: One of the first things that comes to mind when considering branding is a business logo. When designing your logo, it’s important that your logo matches your brand. Make sure fonts are appropriate with a good colour scheme, and ensure that the design of your logo represents and connects with your business. Don’t take the logo designing process lightly. Enlist the help of a designer who is capable and will look at all aspects of your business to design a compelling logo. There should be consistency in your logo across all platforms for the presentation of your business. This type of consistency is required in writing, as well.

If you are opening a restaurant in Boston or in the Greater Boston area, you can contact us for all your Restaurant IT related requirements. We have a team of expert to provide complete guidance in restaurant IT, Micro POS system, failover internet solutions and restaurant computer technology. With our guidance and expert advice, we’re sure that you can enhance your restaurant branding and further increase your profit in the business.