How, Resturant Contractor, VOIP PHONES / 13 December, 2017

How Mobile Apps Help Restaurants Attract Clients

Nowadays there is no field that doesn’t involve apps. Apps are available for all almost everything, whether it’s an app for social media interaction, addictive mobiles games, or apps for health and fitness.

Restaurant owners consider apps useful for various industries, and not just for their restaurants. However, there are glaring examples where innovative restaurant apps have helped restaurants to increase business, which has led to a change in restaurant owners’ minds regarding the usefulness of apps in the restaurant business.

A recent survey shows that 40% of customers who are visiting restaurant websites are doing so on their mobile phones.

Restaurant Computer Tech

One of the main reasons why restaurant owners should make an investment in mobile apps for their restaurant business is that apps lend them a larger area of operation, as well as a location-based targeted marketing. Mobile apps help them to push notifications not only to diners, but also potential customers and anyone near the restaurant.

One survey found that, if promised exclusive offers and discounts, about 60% of restaurant customers would be willing to download the restaurant app on their mobiles phones.

Opening a Restaurant Boston

Mobiles apps help restaurant contractors promote listings, search, promotion, and communication about the restaurant and its location to potential customers.

Here is a list of restaurants that have benefited from global reach through the inspiring mobile app use in transacting their business and achieving huge overall success on all fronts:

  1. Domino’s Pizza
  2. Starbucks
  3. Mini Bar
  4. Rhino Coffee
  5. Chipotle

Benefits of Designing a Mobile App for Your Restaurant

It is a great time for restaurants that offer takeout menus to implement the use of a mobile app for their restaurants. Surveys have revealed that almost 70% of the time, restaurant telephones are in use during peak hours, In many cases, there is no other alternative for customers but to resort to calling other restaurants to place an order. Many times, customers change their minds and place orders at a competing restaurant. Other times, customers opt to not place an order at all.

little gecko mobile app resturant

Below are the main benefits of designing and investing in a restaurant mobile app: 

  1. Provides a platform for customers to post reviews and testimonials
  2. Easy and convenient solutions for customers
  3. Helps in geo-tagging for push notifications
  4. Increases restaurant reach and access to customers
  5. Simplifies the ordering process for restaurant clientele
  6. Helps to build an army of loyal customers
  7. Provides a competitive edge to your restaurant in your area
  8. Reduces workload of in-house staff
  9. Offers valuable marketing data collection
  10. Increases the number of orders for the restaurant

As you can see, it is a win-win situation for the restaurant if they opt to design a proper restaurant app and promote the same among customers.

If you intend to open a restaurant in Boston and need technical assistance, Little Gecko Technology consulting Boston is here to help you. We provide assistance in all restaurant solutions–running the restaurant from beginning to end including,  Micro POS systems, failover internet and audio solutions.

Resturant Contractor / 1 November, 2017

How to Enhance Marketing and Branding of Your Restaurant

One of the major areas of concern for the Restaurant Contractor is how to enhance marketing and branding of his restaurant so as to increase his earnings. Before embarking on his plan, he has to answer questions as to what his restaurant feels like. This must be done at a very early stage, because the restaurant business is unlike any other industry… It is an altogether unique and different business.

You have started the restaurant with a concept cuisine, food and location. Once those important factors are in place, you must decide how the business will grow.

You have built a brand from your special dishes, the interior, how your employees dress and behave, and how they look after your guests. You must consider your kitchen smell and technological innovations incorporated in day-to-day operations. You want your people to stand out. Your brand is a valuable asset. If you navigate it right, it will bring more people into your restaurant.

So, how do you get a great brand? Below, you’ll find the vital elements of restaurant branding and marketing:

restaurant-promo-strategy

Standing: The standing of your restaurant depends upon how you engage the community around you. This includes how you organise, donate and participate in community and civic engagements. Strive to make your presence in community work visible. This helps to build the reputation of your brand. Generally, people prefer to join and engage with the organisations that help out in the community. These people will prefer to use your logo in any events they organise for community service. For example, some organisers may use window stickers to advertise your business.

Trustworthiness: Consistency in delivering clean food and maintaining a clean location, along with consistently providing good service builds trust in people. People tend to recommend restaurants  that have everything in order, in lieu of restaurants with a reputation of being erratic and inconsistent. Consistency in the restaurant business does not come cheap; a lot of effort and technology is involved  from day one, including inventory management, staff scheduling and maintenance issues. This helps in building the reputation of the restaurant.

little gecko

Reviews: Good reviews give restaurants immense popularity. These days, anyone can be a restaurant critic. In an age of digital explosion and smart phones, people tend to share about their dining experience on Facebook, Twitter, YouTube and Instagram. Moreover, there are countless food bloggers who post their restaurant reviews on their blogs. You can boost the likelihood of positive reviews by offering an incentive. Moreover, you can start a website for people and customers to post reviews. Better reviews bring more business, and social media marketing is an effective way of doing business in modern times.

Presentation: One of the first things that comes to mind when considering branding is a business logo. When designing your logo, it’s important that your logo matches your brand. Make sure fonts are appropriate with a good colour scheme, and ensure that the design of your logo represents and connects with your business. Don’t take the logo designing process lightly. Enlist the help of a designer who is capable and will look at all aspects of your business to design a compelling logo. There should be consistency in your logo across all platforms for the presentation of your business. This type of consistency is required in writing, as well.

If you are opening a restaurant in Boston or in the Greater Boston area, you can contact us for all your Restaurant IT related requirements. We have a team of expert to provide complete guidance in restaurant IT, Micro POS system, failover internet solutions and restaurant computer technology. With our guidance and expert advice, we’re sure that you can enhance your restaurant branding and further increase your profit in the business.

FAILOVER INTERNET, Micros POS System, Resturant Contractor / 4 October, 2017

Smart Houses and the Role of Technology

The concept of houses has changed beyond recognition in the 21st century. Now, a house doesn’t only consist of four walls and a roof; it has become a smart house, where different gadgets help residents of the house complete household jobs with ease.

In 1923, a renowned Swiss architect named Le Corbusier described the house as a “machine for living in.” With the passage of time in middle of 20th century, this thought turned into a reality. People were relieved of the drudgery of household jobs with the availability of electricity and gadgets to help. More and more people started using washing machines, dishwashers, and vacuum cleaners in their homes.

With the invention of transistors in the later part of 20th century, electronic gadgets became an important part of the household. The devices controlled themselves in a limited way using the inbuilt sensors and programs.

In the 21st century, smart chips in household gadgets has made them much smarter, as they can now be controlled remotely. The internet—and mobile internet use in homes—has made the shift to smarter houses. Now, more and more houses are using automated gadgets. Household devices that rely on internet control are being launched daily.

Smart houses filled with connected products are loaded with possibilities to make our lives easier, convenient, and more comfortable. Take this example: When you are driving home on a hot summer day, rather than feel uncomfortable at home, and wait for your house to cool down, you can switch on the air conditioner and adjust the your home’s temperature from your smart phone.

Little gecko

 

Next, imagine this: You’re cooking dinner and you ask your voice assistant on Amazon Echo to read the main news and interesting stories for you while you focus on chopping vegetables.

There is no shortage of possibilities for smart home devices, and home automation seems to be the flavor of the future. Researchers have estimated that there is going to be tremendous growth in the shipment of smart home appliances. This include all smart appliances (washers, dryers, refrigerators etc.), along with smart home safety and security devices and security systems (sensors, monitors, cameras, burglar alarm systems, and smart home energy saving equipment, like thermostats and smart lighting).

Home-Smart-Home

 

The smart home devices provide many benefits: convenience to the user, as he can perform other tasks and let the devices do their jobs independently. Beyond convenience, devices help in reducing cost and conserving energy. Imagine how LED bulbs reduce energy consumption in relation to old electric bulbs. Moreover, LED bulbs have a longer lifespan and recently, with cost reduction, are more affordable. Smart bulbs can change color as necessary and wireless dimming kits help to provide white light needs. Smart Lock provides security for homes and works with Siri through Apple Homekit.

Little Gecko Technology Consulting handles technology installation and upkeep of all types of installations in your home to keep it running as efficiently as possible. We also provide consultancy for installation and upkeep of machines in large office and business, such as stores and restaurants that require excellent audio and visual equipment for great customer experiences.

We have the ability to innovate, along with years of experience in providing solutions to your needs. We also provide Failover Internet Solution to restaurants, as well as cabling solutions to connect all your computers to share printers, scanners, and internet access with amazing speed and reliability, which is useful in homes and business offices. We also offer restaurant contractors assistance in opening restaurants in Boston, and we provide complete restaurant solutions in the fields of Micros POS system training for food and beverage operations in restaurants. We design and install audio equipment with the size and shape of space in mind for best quality sound output and listening results.

FAILOVER INTERNET, Resturant Contractor / 14 September, 2017

How Internet Has Changed the Restaurant Business

After changing the lives of human beings forever, the internet has also entered into the realm of business—and done so in an effective way. Restaurants haven’t been forgotten as technology moves forward at lightening speed. And while younger generations can take credit for the digital revolution, restaurant customers of all ages are embracing digital technology in order to stay connected to their favorite brands.

As both digital technology and end users continue to grow, restaurant operators have adopted the internet and technological innovations that go along with it. This adoption of technology has helped the restaurant business to grow by leaps and bounds.

In the restaurant business, internet is affecting the following areas of restaurant business operations while providing effective ways to tackle the day-to-day problems that arise when running a restaurant:

Restaurant contactor

 

Customer Preferences:

Now, more than ever, restaurants need to know their web footprint. With the internet, restaurant owners have access to customer preferences and reviews. Today, almost all customers own smart mobile phones; they love to give reviews via cellphone rather than taking the time to fill out a form in a restaurant before they leave.

Rating sites use these reviews to form the basis for customer preferences in their apps. The better the review, the more the customer footfall in the restaurant, resulting in success of the restaurant business.

Improving Workflow and Streamlining Operations:

A proper system of control for kitchen appliances is necessary—and also mandatory—in terms of health and safety concerns for the success of the restaurant business. Every restaurant appliance—from ovens to deep freezers and other systems—need constant monitoring from employees. This can be cumbersome in nature, and miscalculations are likely. But with internet, kitchen technology can take over. Internal enabled equipment in kitchens automatically uploads the information to the cloud and is then analyzed and passed on to restaurant contractors in Boston to take appropriate action, thus streamlining restaurant operations.

Helping to Find Solutions for Food Wastage Problems:

As the shelf life of prepared and stored food in restaurants is very short, there are logical reasons for restaurant managers to be concerned. If there’s an absence of a proper handling system in place, there is bound to be food wastage, which adds to restaurant expenses.

The internet can assist restaurant managers in taking appropriate steps, including: food procurement, storage, and preparation according to the actual requirements based on the analysis of bookings, regular customer inflow, and orders in hand; this leads to having full knowledge of wastage problems.

Computer tech Boston

 

Providing the Platform to Engage with Restaurant Guests:

Internet technology has given restaurants new ways to reach their customers with tools that are powerful on social media. Announcing new menus and special promotional schemes on social media provides immense opportunities to enhance a restaurant’s image. Restaurants no longer need to rely on the press to inform potential customers. Restaurant can do it in their own space, just like customers do on Facebook, Twitter, Instagram and Snapchat. Now, restaurants can engage on social media, sharing the uniqueness of their concepts to customers in a quick and effective way.

Helping Restaurant to Build the Best Teams:

The greatest challenge restaurants face is the mobility of staff in the hospitality field. To build and maintain a successful restaurant, restaurant owners need strong teams of hardworking, smart professionals who are familiar with the industry. The internet allows restaurants to announce their job requirements online. Also, job seekers can upload their resumes and make contact with job providers.

restaurant-pos

 

Helping with Financial Dealings:

The internet is helping restaurants gain greater control over their finances. By using POS machines, cash collection and handling, the burden is greatly reduced and chances of cash mismanagement are eliminated.

The use of internet and technology in restaurants has helped the restaurant industry to increase profits, streamline day-to-day management, and provide greater reach beyond restaurants’ geographical limits. Now, restaurant owners can reach customers in much more convenient ways.

It’s important to connect to the internet before opening a restaurant in Boston. Restaurant contractors are going in for failover internet as a viable alternative.