How / 22 February, 2019

how to increase customer base in restaurant

One business that never go out of trend is the food business, or running a restaurant. Every day new restaurants with exciting themes and new menus, spring up in the market, and it is very essential for the restaurant owners to stay ahead and face the competition.

Customer base or number of customers a restaurant can attract shows the popularity of the restaurant. So it is important for the restaurant to develop such unique marketing strategies which make it stand out from competitor.

To enhance the guests footfall in a restaurant, the restaurant management are restaurant contractor can adopt the following marketing strategies and increase restaurant customer base.

  1. Starting Customers Loyalty Programs/Schemes: The success of a restaurant depends on the repeat customers. Customer loyalty programs and schemes goes a long way in bringing customers back to restaurant. To make the customers loyal to the restaurant it can offer reward points, discount schemes or free drinks or desserts to the repeat customers.

Since the restaurant POS system have a complete records of customer orders and their preferred menu items, restaurant can recommend new items in their order free on their repeat visit and ask them to give their feedback on the same. By doing so restaurant can earn more loyal customers for the long run.

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  1. Proper review of Customer Feedback: In this age of internet and smart phones customers post their reviews about the foods served in the restaurant, and the experience they had on the last visit on various social media platforms. The friends and relatives of the customers tend to rely on the reviews and then make their mind to visit the restaurant with their family. The negative reviews keep the potential customers away from the restaurant, and mar the restaurant reputation in the public.

However the restaurant management can enhance its credibility by acknowledging the positive reviews and suitably replying on the negative comments and address the short comings pointed by the customers. Engaging the customers in a positive way and asking them to point out all their grievances and their positive reviews will put restaurant in a good light among its present and future customers. Moreover taking steps to remove shortcoming pointed by customers also increases customers loyalty.

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  1. Enhancing Brand Image and presence on digital media: Now every thing is available on Click due to the deep penetration of internet among masses through smart phones. So restaurant business should not be left behind? Restaurant now a days, use marketing strategies and digital medium to attract new customers and retain the existing ones. It is very important to have a responsive and mobile friendly website, getting listed on delivery platform, hosting events to enhance brand image so that customer base is increased. Besides this the presence on social media in a effective way, proper engagement of customers can not only double the reach of restaurant but also help restaurant to attract more customers.

  2. Maintain reasonable pricing : Rates charged for the services provided and items served in the restaurant are other deciding factors for the restaurant to have flourishing business. With a proper research on factors like location of restaurant, food cost, prices charged can help design a better menu. Keeping prices comparative and reasonable can not only bring in new customers in restaurant but also help keep the old one’s also.

  3. Enhancing guests experience: The restaurant business totally depends on retaining old customers and attracting new one, and that can be done by providing excellent service and food. Customers are attracted to that restaurant which provide them both these things and adds on their experience with a lasting impression.

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Though earning a good profit through restaurant business is the main aim of restaurant owners, but increasing more footfall is also equally important. Satisfied customers not only make the restaurant popular but also adds to the value in terms of business generated.

Little Gecko Technology consultants are leading restaurant technology provider and handles technology installation and there up keep in Boston and Greater Boston area. We supply and service all kind of restaurant technology solutions in the field of Micro POS System, including installation and training, Fail Over Internet solutions, restaurant acoustic solutions, routers and cabling solutions yo connect all your computer to share printer, scanner and internet at amazing speed and reliability. We offer restaurant contractors assistance in Opening restaurant in Boston.

POS System, Restaurant technology / 20 February, 2019

How POS Manage and Optimize Table Turnover Rate

It is now becoming now a daily affair to dine out in a restaurant, or order food from the restaurant for home delivery or takeaways.

To provide the better guest experience almost all the restaurants are opting for table reservation system. Table reservation system is not only helping the restaurant customers by saving their time, but also helping restaurant to serve its customers in a better and efficient way.

Tables are reserved by the restaurant staff with a aim to offer pre- reservation of tables for the restaurant guests, so that when they visit the restaurant for lunch or dinner or eating out they are not required to wait for their turn to get the table.

In the old days the tables were reserved by the restaurant through telephone call by customers and done manually by restaurant staff. But now the technology is helping the restaurant in reserving tables for the restaurant guests. The restaurant POS system now have a built in system for table reservation for restaurant guests or a separate table reservation system can be integrated with Restaurant POS system. This system help the restaurant in catering the loyal customers during the rush hours and peak seasons and offer them table when they visit restaurant without any waiting time.

What is Table Reservation System and How it Works

Tables are reserved by guests by using the Table Reservation System through their mobile phone, telephone or through web . They can log on to the table reservation system and can select the following details:

Date and Time

Date and Time: Guests can book the exact time slot with date when they want to visit restaurant for dinning so that restaurant staff can be prepared for their arrival and make all the necessary arrangements to serve them in a better way.

Exact Number of Guests: Guests can book table for exact number of persons visiting the restaurant.This provide restaurant a definite idea as how many people they have to serve.

Details of Venue: Guests can also book the venue of their sitting in the restaurant. They can select the area like pool side, AC sitting area or can specify their choice so that restaurant can plan a proper turnover of table at the preferred place.

Likely Order Details: With the help of Table Reservation system guests have a option to pre-define their order before they visit the restaurant. They can ask for what they want on their arrival, like any juice, soup or some snack. What the main course should include and then what type of desserts they will prefer in the end of their food. They can also register any type of allergy if any member of their group have any, so that only that food served to that guest is allergy free.

Optimize Table Turnover Rate

The food choice selected by the guests help the restaurant to store the necessary inventory before the arrival of their guests and help them that they don’t run the risk of running out of material when the guests arrive.

Payment Options: The Table Reservation system is also integrated through POS to the payment gateways. This help you guests to make payments to the proposed restaurant visit before hand . Moreover restaurant can also apply promo-codes or discounts using the system.

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Takeaways and Home delivery can be Offered: Restaurant Table Reservation system has a built in system which can manage Takeaways and Home delivery of orders for the guests. As a Restaurant Contractor you can also offer your guests for home delivery of their orders or they can takeaway their order from restaurant in case the table is not available at the preferred time as an alternate option. All this helps in retaining the restaurant guests and also make them loyal customers for the restaurant. Restaurant gains a lot from using a table reservation system for their restaurant, and help them grow their business in long run.

Little Gecko Technology consultants are leading restaurant technology provider and handles technology installation and there up keep in Boston and Greater Boston area. We supply and service all kind of restaurant technology solutions in the field of Micro POS System, including installation and training, Fail Over Internet solutions, restaurant acoustic solutions, routers and cabling solutions yo connect all your computer to share printer, scanner and internet at amazing speed and reliability. We offer restaurant contractors assistance in Opening restaurant in Boston.

Micros POS System, POS System, Restaurant technology / 30 January, 2019

How Restaurant POS Power your Business as Central Unit

Having a latest POS system in your restaurant -then you have won half the battle in operational success. But to power your restaurant business and take it to next higher level, then you as a restaurant technology contractors Boston  have to explore whether you are using your POS to its full capacity? Here we are not talking about a usual use of POS system like order punching, receiving payments from the customers, but today, POS system beside doing these traditional operations in the restaurant are doing much more than that.

Let us see how with each operation that happens in your restaurant POS, makes it more and more powerful to improve the various processes at your restaurant and power your business.

Restaurant POS is not only a Cash Register!

Restaurant POS Boston  is not only a cash register but it is much more than that. Think POS as a central system, one that not only work as cash register and doing traditional functions but compliments the entire functioning of your restaurant. Apart conducting its main features like recording sales transactions ,POS also records activities like inventory management and customer engagement. Now the POS system is further enhanced to do cloud based functions. With cloud in place your POS have every thing you need in a single straightforward platform and also track different day to day metrics of your restaurant, anytime, anywhere and on any digital device.

Restaurant POS is not only a Cash Register

Different functions that an Ideal Restaurant POS Powers

Today Restaurant POS loads many functions and tools to improve customer experience and integrates it with various important restaurant functions. Here are the main functions you should be making with your restaurant POS.

  1. Kitchen Efficiency improvement: POS helps in improving kitchen efficiency. In simple words POS shortens the order journey from customer to kitchen. Now with cloud POS system, waiter who is taking order from the customer can sent order information to restaurant kitchen in no time with his comments. There is no need for waiter to run to kitchen and deliver order, and he can attend more number of customers, thus leading to more restaurant sales.

With POS now you can have menu analysis to find which menu items are popular with customers, which are profitable for the restaurant, plan price and also plan restaurant kitchen operation based on the observations.

  1. Helps in Controlling in Thefts and Pilferage: A latest POS can help restaurant to keep track of the stock consumption or identifying the canceled and void transactions. When the POS system is utilized in a proper way, it can help identifying and controlling theft and pilferage to a great in restaurant. POS is the best way to catch theft transactions and provide in-depth information about how these take place. Moreover human error is also reduced as POS records every transaction in the real time.

  2. Communication with customer is improved: Since modern POS records all the data relating to sales in the restaurant and other data about the customer, it can server as source of all major data which can be used conduct various marketing analysis. As the restaurant has clear picture of the customers preferences and choice, divide the into groups and can help in making a optimal communication strategy. You can send customers a notification on his phone through SMS if they have not checked in once in last month and also inform them about the the popular menus likely to be introduced in future and can also offers discounts or 1+1 offers to increase the restaurant sales.

  3. Helps in Integrating Loyalty to Boost Repeat Business: As loyalty programme helps in bringing the loyal customers back to order, and can prove a most successful tool. So it is very important to chalk out a proper loyalty programme to boost your restaurant business. In this your POS can play a vital role as it integrate with every sales order seamlessly. Loyalty points can be added for the following actions by the customer I.e on registration/ first order, on new order placed, on spending a certain specific amount of money, on taking part in social platform for reviews and feedback or on signing and subscribing e-mail notifications , and many more.

  1. Provides all useful and sensible Data: A good POS system provides all the necessary information and other useful statistics in the reports generated, which can help you to take vital decision for your restaurants business growth and achieve your goals through better performance. Even POS data can also be more useful where the restaurant have multiple branches. You can have a complete look out of sales of branches over a period of time, activities of staff in various branches( relating to the delivery of orders) and also reports on the food items used in each outlet.

  2. Helps in Introduction of Self-Serving Kiosks: As the present generation needs every thing in the fast pace and in restaurant business there is no difference. Customers here want everything very fast. Thus they don’t mind in ordering from self service sales points and the trend is fast gaining among the young generation. From the point view of restaurant this acts as a great automation in business and also help in reducing staff burden. Thus you can up-sell customers with great combinations and suggestions on the kiosk.

To conclude the POS installed in your restaurant is not a mere machine for taking order and receiving payments but much more than that. Various features of POS can help you to increase your restaurant sales and grow your business by leaps and bound with improved customer experience for both online and offline and with better management of the restaurant resources.

littlegecko Tech

Little Gecko technology consultants are leading restaurant technology provider in Boston and greater Boston area and handles all restaurant technology installations and their up-keep. We are leading supplier and service provider of complete restaurant solutions in the field of Micros POS system, including installation and training, Fail-over internet solutions, restaurant acoustic solutions, routers and cabling solutions to connect all your computer to share printer scanners and internet at amazing speed and reliability. We also offer restaurant contractors assistance in opening restaurant in Boston. We aim to grow your restaurant business to new heights.

FAILOVER INTERNET, Micros POS System, Resturant Contractor / 4 October, 2017

Smart Houses and the Role of Technology

The concept of houses has changed beyond recognition in the 21st century. Now, a house doesn’t only consist of four walls and a roof; it has become a smart house, where different gadgets help residents of the house complete household jobs with ease.

In 1923, a renowned Swiss architect named Le Corbusier described the house as a “machine for living in.” With the passage of time in middle of 20th century, this thought turned into a reality. People were relieved of the drudgery of household jobs with the availability of electricity and gadgets to help. More and more people started using washing machines, dishwashers, and vacuum cleaners in their homes.

With the invention of transistors in the later part of 20th century, electronic gadgets became an important part of the household. The devices controlled themselves in a limited way using the inbuilt sensors and programs.

In the 21st century, smart chips in household gadgets has made them much smarter, as they can now be controlled remotely. The internet—and mobile internet use in homes—has made the shift to smarter houses. Now, more and more houses are using automated gadgets. Household devices that rely on internet control are being launched daily.

Smart houses filled with connected products are loaded with possibilities to make our lives easier, convenient, and more comfortable. Take this example: When you are driving home on a hot summer day, rather than feel uncomfortable at home, and wait for your house to cool down, you can switch on the air conditioner and adjust the your home’s temperature from your smart phone.

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Next, imagine this: You’re cooking dinner and you ask your voice assistant on Amazon Echo to read the main news and interesting stories for you while you focus on chopping vegetables.

There is no shortage of possibilities for smart home devices, and home automation seems to be the flavor of the future. Researchers have estimated that there is going to be tremendous growth in the shipment of smart home appliances. This include all smart appliances (washers, dryers, refrigerators etc.), along with smart home safety and security devices and security systems (sensors, monitors, cameras, burglar alarm systems, and smart home energy saving equipment, like thermostats and smart lighting).

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The smart home devices provide many benefits: convenience to the user, as he can perform other tasks and let the devices do their jobs independently. Beyond convenience, devices help in reducing cost and conserving energy. Imagine how LED bulbs reduce energy consumption in relation to old electric bulbs. Moreover, LED bulbs have a longer lifespan and recently, with cost reduction, are more affordable. Smart bulbs can change color as necessary and wireless dimming kits help to provide white light needs. Smart Lock provides security for homes and works with Siri through Apple Homekit.

Little Gecko Technology Consulting handles technology installation and upkeep of all types of installations in your home to keep it running as efficiently as possible. We also provide consultancy for installation and upkeep of machines in large office and business, such as stores and restaurants that require excellent audio and visual equipment for great customer experiences.

We have the ability to innovate, along with years of experience in providing solutions to your needs. We also provide Failover Internet Solution to restaurants, as well as cabling solutions to connect all your computers to share printers, scanners, and internet access with amazing speed and reliability, which is useful in homes and business offices. We also offer restaurant contractors assistance in opening restaurants in Boston, and we provide complete restaurant solutions in the fields of Micros POS system training for food and beverage operations in restaurants. We design and install audio equipment with the size and shape of space in mind for best quality sound output and listening results.