How / 22 February, 2019

how to increase customer base in restaurant

One business that never go out of trend is the food business, or running a restaurant. Every day new restaurants with exciting themes and new menus, spring up in the market, and it is very essential for the restaurant owners to stay ahead and face the competition.

Customer base or number of customers a restaurant can attract shows the popularity of the restaurant. So it is important for the restaurant to develop such unique marketing strategies which make it stand out from competitor.

To enhance the guests footfall in a restaurant, the restaurant management are restaurant contractor can adopt the following marketing strategies and increase restaurant customer base.

  1. Starting Customers Loyalty Programs/Schemes: The success of a restaurant depends on the repeat customers. Customer loyalty programs and schemes goes a long way in bringing customers back to restaurant. To make the customers loyal to the restaurant it can offer reward points, discount schemes or free drinks or desserts to the repeat customers.

Since the restaurant POS system have a complete records of customer orders and their preferred menu items, restaurant can recommend new items in their order free on their repeat visit and ask them to give their feedback on the same. By doing so restaurant can earn more loyal customers for the long run.

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  1. Proper review of Customer Feedback: In this age of internet and smart phones customers post their reviews about the foods served in the restaurant, and the experience they had on the last visit on various social media platforms. The friends and relatives of the customers tend to rely on the reviews and then make their mind to visit the restaurant with their family. The negative reviews keep the potential customers away from the restaurant, and mar the restaurant reputation in the public.

However the restaurant management can enhance its credibility by acknowledging the positive reviews and suitably replying on the negative comments and address the short comings pointed by the customers. Engaging the customers in a positive way and asking them to point out all their grievances and their positive reviews will put restaurant in a good light among its present and future customers. Moreover taking steps to remove shortcoming pointed by customers also increases customers loyalty.

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  1. Enhancing Brand Image and presence on digital media: Now every thing is available on Click due to the deep penetration of internet among masses through smart phones. So restaurant business should not be left behind? Restaurant now a days, use marketing strategies and digital medium to attract new customers and retain the existing ones. It is very important to have a responsive and mobile friendly website, getting listed on delivery platform, hosting events to enhance brand image so that customer base is increased. Besides this the presence on social media in a effective way, proper engagement of customers can not only double the reach of restaurant but also help restaurant to attract more customers.

  2. Maintain reasonable pricing : Rates charged for the services provided and items served in the restaurant are other deciding factors for the restaurant to have flourishing business. With a proper research on factors like location of restaurant, food cost, prices charged can help design a better menu. Keeping prices comparative and reasonable can not only bring in new customers in restaurant but also help keep the old one’s also.

  3. Enhancing guests experience: The restaurant business totally depends on retaining old customers and attracting new one, and that can be done by providing excellent service and food. Customers are attracted to that restaurant which provide them both these things and adds on their experience with a lasting impression.

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Though earning a good profit through restaurant business is the main aim of restaurant owners, but increasing more footfall is also equally important. Satisfied customers not only make the restaurant popular but also adds to the value in terms of business generated.

Little Gecko Technology consultants are leading restaurant technology provider and handles technology installation and there up keep in Boston and Greater Boston area. We supply and service all kind of restaurant technology solutions in the field of Micro POS System, including installation and training, Fail Over Internet solutions, restaurant acoustic solutions, routers and cabling solutions yo connect all your computer to share printer, scanner and internet at amazing speed and reliability. We offer restaurant contractors assistance in Opening restaurant in Boston.

Restaurant technology / 3 January, 2019

How Can Your Restaurant can Attract more Customers

The main attraction that bring customers to a restaurant is the food that restaurant serve to its customers. But serving the best food in the world doesn’t bring customers in the restaurant.Every night there will be full occupancy in your cannot be guaranteed unless people know how good the food is, that your restaurant serve. For this you as a owner and your restaurant contractor has do some extra promotion to attract customers and tell them about the food that is served in the restaurant. Once they are inside the restaurant and try the delicacies served there, they will come back time and again and also promote the restaurant among their friends and relatives.

To attract more Customers to Your Restaurant one of the priority should be to bring them indoor first and in order to this happen here are few efficient and innovative ideas that can help you to get more loyal customers to your restaurant.

restaurant contractor

Use of Smart Flyers: To promote your restaurant it is very important that flyers promoting any event or any special occasion are not distributed in a generic way by leaving it just on the car window or any other way and hoping that people will find this, but it should be smart flyer with a targeted message and that too the promotion of restaurant, and details of delicacies serviced and discounts or any other offering. Here in flyer what offer you are giving depends upon you but this offer should continue for one month at least, if not more as it will provide sufficient time for the people to visit your restaurant. You can also include discounts, free appetizers or desserts and free gifts also to attract customers.

A professional approach with flyers distribution is must. You will have to choose an appropriate time when to distribute the same as distributing every week will annoy your customer base also and they will refrain visiting your restaurant. You cannot get customers with leaving flyers just on the windshields as most of these end in the garbage. So a careful strategy be made for every thing.

Attract Local Businesses and create partnership: One of the area generally ignored by restaurants is local businesses. As local businesses hold meetings and conventions, they go for catering and special lunches for their clients and staff. It is better that you make a list of local businesses holding such meetings and start conversations with them. You can offer discounts so you can get full catering order instead a part one. All this will make your restaurant to attract a greater stream of revenue and add to your profits.

Extra discount to first timers: A customer loyalty can be created if your restaurant can offer a good discount to the first timers. This discount should not be less than 20% as this is good deal. You can also offer them free appetizers or any thing else which can help them to come to restaurant in large numbers.

Introduce the happy hours

Introduce the happy hours : To attract more customers to your restaurant create happy hours in your restaurant. Happy hours to the restaurant means happy profits. Generally happy hours are late afternoon. Spreading from Monday to Thursday, but it is up to your choice when your restaurant will have happy hour and what are offers in happy hours. Generally drinks and appetizers are offered as happy hours deal. With free drinks and appetizers in happy hours people order many other things in restaurant and likely to stay and order for dinner. You can also offer a great happy hours for your regular and loyal customers so that they can come back again and again and making your restaurant a popular place for lunch and dinner.

Celebrate big events: Many big events like New year eve, sporting event, Valentines day can be celebrated and promoted by restaurant in a big way as these events are perfect occasions for you to take advantage to increase footfall in the restaurant. Generally people go out for dinning on these big events and if your restaurant is not celebrating these then you are loosing a great opportunity to Increase loyal customers base who will be coming back time and again in the restaurant.

Host Customer friendly events: Your restaurant can hold special events like cooking classes, themed parties, special events for younger generation and kindling a sense of loyalty in them towards restaurant .

Arrange special dinners on customers birthdays and anniversary: People goes out to celebrate birthday and anniversary and invite their friends and relatives to celebrate the occasion. Your Restaurant can arrange special party/dinner for such celebrations. For this you can send emails and notifications in advance that if they celebrate their special event and make like it be memorable then they should come to your restaurant and you can offer them special dish, appetizers and gifts. It’s a great way to remind them about your restaurant and attract new customers.

One of the foremost thing to attract customers to your restaurant is to bring them through front door and this is the first and basic step. Providing them with customer friendly service and best food dishes is the other important way to attract them to your restaurant. The planning of every effort should be such that first time visitor to your restaurant makes a mind to visit again and again, and all your effort will go waste if your are not converting new customers into a long term loyal customers.

It is the combination of above ideas which can bring more loyal customers to your restaurant and not any single idea. Once you are able to know which combination of ideas detailed above can more customers loyal to your restaurant then you can make double effort on those ideas and reap extra business and of-course more profits in your restaurant business. You can also take help of latest restaurant technology to achieve your goal like mobile POS system, and social network.

Little Gecko Technology Consultants are a leading technology provider in Boston and Greater Boston area. If you in process of opening a restaurant in Boston or already in the restaurant business and need technology solutions for your restaurant like Restaurant POS Systems, WiFi backup internet, routers, music and acoustic systems, we are here to help you as we are supplier and installer of all these systems. We also provide training for restaurant POS system to restaurant employees. Now the rest is up-to you! How soon do you want to make this decision and reap the benefits of advanced technology?

Restaurant technology / 26 November, 2018

Why Most Restaurants Love Technology ?

Like any other business the idea of using technology in the restaurant is not a new one. Thousand of restaurants are using technology in their day to day operations like any other businesses doing it.Use of Digital POS Machines, Customers-Facing Table tops Tablets, email service, restaurant entertainment technologies, wi-fi, fail over internet, automated inventory tracking and scheduling software are some of the common technologies used by restaurants presently.

Restaurants that have multiple branches, that serve multiple roles-operator, chefs, managers, etc. -good technology can be the reason behind a successful restaurant and that one that have fails in business. This is because owners and contractors of every restaurant face unique problems when they deal with the restaurant inventory, guests satisfaction, employees management and managing restaurant financial accounting. Below are some of the important issues why restaurant love technology in every sphere of business operations.

Using Technology and POS Software

  1. Helps restaurant in getting reviews: Success of a restaurant now a days depends on the customers reviews. Dealing with restaurant reviewers has traditionally been a right of passage for any up- and coming restaurant. Hospitality industry today has turned upside down with the popularity of blogs and social media. Customers are able to talk about their experience online immediately, which can either spread priceless awareness and publicity or leave a restaurant open to potentially harmful reviews. So knowing about customers reviews is important for the restaurant as it plays a greater role in success of the restaurant.Technology comes here to help the restaurant to get instant reviews through various social media platforms.

  2. Helps in communicating with the public: Technology helps restaurants to communicate with the public.Customers turn to the internet for any kind of information about the restaurant and if your restaurant is nowhere found on internet, customers are most likely go to search other restaurant.Most of the restaurants with the help of technology turn to either a website or social media or both to stay in touch with their customers and potential customers. Many times chefs from the restaurant turn to the online world to communicate with their guests openly- for posting cooking videos online, giving general tips and building long term relations with patrons via social media.

  3. Helps in providing convenience of mobility: Technology helps restaurant in providing convenience of mobility. Convenience has become a buzz world and a modern catchphrase in every industry. Convenience in hospitality industry generally associated with portability, time-saving, and order accuracy. Modern technology is raising the standard in very one of these areas. Wait times at a restaurant are being drastically cut as servers are able to turn over their tables faster with the help of mobile devices like hand held POS machines.Smart devices are now being used to place orders ahead of time or from designated order stations.

Tech Trends for Restaurants in 2018

Besides restaurant guests using their convenience for visiting restaurant, restaurants are also getting benefits by serving more customers by immediacy provided by technology by being able to quickly update a menu online due to any seasonal change in foods, chefs interests or any local or important international events.

  1. Use of OR Codes: Technology helps restaurant to tap reviews of international customers through use of OR codes.. QR codes are anything like a URL can do, from linking tech-sevvy customers to promotional or restaurant websites to asking for feedback after a meal. QR codes are quickly gaining popularity within the restaurant industry. Without technology such thing is impossible for the restaurants to think off.

  2. Helps in Geo-localiziation of restaurant business: Now with the help of technology like restaurant apps , restaurant guests are able to check into restaurants on their smart phones. Now people turn to face book to know about their friends location, instead of asking them where they are as people generally put their status and local there. Restaurants have tapped into this technology for identifying their frequent customers in order to offer them promotions or communicate with specific customers directly. With this restaurants can serve their customers better and reap rich rewards in terms of increased footfalls.

  3. Helps them to distribute online coupons: Restaurants turn to technology for offering discount coupons to its regular and new customers. The value of putting a discount online is greatly disputed- that whether it drives repeat business or not, and many feel that coupons have little effect on restaurant business, other than eroding the value perception of a restaurant. But what ever is the case, generally restaurants think that customers often turn to coupons to try new things as the online coupons often offer something free to them.

These are some of the points why restaurants love technology but there are many more, and all depends on the restaurant location, customers served and many more.

Micros POS System, POS System / 18 July, 2018

POS Data Reports Help Restaurants Function Smoothly

Technology has entered in every sphere of our life, and the restaurant business is not left behind. Technology has entered into restaurants in a big way, through the use of POS machines. Now the POS system has brought automation in every sphere of the restaurant business, not only taking orders and receiving payments is the business of POS Machines. Now restaurant POS Machines provide many types of reports to the restaurant owner, and have proven to be an essential tool in any restaurant manager or owner’s arsenal. Now the restaurant managers have said goodbye to spreadsheets and rely on POS reports. These POS reports help restaurant managers keep track of restaurant pulse, even when the manager is not there, and provide insights that he might not have thought to track, such as how accurately the waiting time is quoted by restaurant.

Since dynamic reports from POS system helps restaurant managers track the most important benchmarks- the ones that help dictate success. The following main POS reports will help to obtain clear-cut measurements and better data that help in understanding performance of the restaurant business.

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SALES REPORT: One of the top priority reports for any restaurant owner or manager is the sales report, because they provide quick snapshots of daily performance. Monthly and quarterly reports help to get some perspective on how sales fluctuate over time. Sales reports also provide an inside glance of cash and credit sales and give a glance window into how online ordering is performing and what necessary steps are required for overall sales improvements.

Discounts and Complaints: Complaint reports indicate how your servers and kitchen staff are performing. High numbers of complaints indicate that your team needs more training and those workflows are not operating at maximum productivity. Discount coupons help to know advertisement campaign success.

 Top selling Items: It does not indicate success that some items in restaurant are “selling like hot cakes”. With old systems, it was not possible to know item by item sales. POS reports helps restaurant owner the exact amount of top selling items and the top items on which the customers are drawn and helps in formulating inventory purchasing and also forms the basis of inventory purchasing by the restaurant.

 Items sales report: POS system helps in generating Item sales reports like how servers pushing desserts? How well did last night’s special do? Reviewing this data is lot more useful than asking team members since they only see a small piece of the equation. POS Systems help to provide quick sales metrics and a greater dive in insight.

Report on Reservation and Wait Times: POS reports on table reservation help restaurants to plan restaurant operations as they know what is the average wait time and also like to improve upon it by involving more staff members to do that. You can inform your customers of the exact wait time by providing accurate information, because no one wants to wait longer than what they have to, and making them wait longer gives them a bad taste and affects the restaurant loyalty towards customers.

Online orders Report: Online orders are one of the consistent sources of restaurant revenue as a large number of customers order online from their homes and place or work. This report helps restaurant to understand how customers are using your website and whether there is more needs to be met, what more resources and takeout preparation and processing time to be mended to gain more out of online orders.

POS data report

Rewards Reports: Loyalty deserves to be rewarded, and those customers who are regulars in the restaurant need to be rewarded. This report provides insight into your reward program- both when rewards stamps are issued and redeemed and helps to plan the future rewards schemes.

Employees Performance and Staffing Reports: Helps in analysing employee’s performance as a measurement of sales. By using this report, restaurants can track employee efficiency, and see how many gift cards your team has been able to sell. Sales v/s labour cost helps to compare net sales to labour cost and helps to understand staffing needs for various time and days of the week. This helps in reducing your labour cost to a great extent.

Payroll Reports: Paying your employees on payday is one day that every employee loves. You can prepare pay cheques without going into bothersome calculation for payroll. Your POS machine can help you to prepare employees payroll by running timesheet report of the time clocked by the employees. Paying the employees on time helps build restaurant image in the mind of the employees.

Not only the about mentioned reports are generated by restaurant POS system but many more reports can be created to suit restaurant needs. It is a whole new world of data out there with POS system and helps restaurant owners to forget about the number crunching.

Little Gecko technology consultants are a leading restaurant technology contractor in Boston. If you are opening a restaurant in Boston, are in need of restaurant technology implements, then you can contact us and we shall help you in technology implementation in your restaurant. We are in business of installation of POS Systems, wifi backup internet, routers, video and acoustic systems and also provide training in POS machines. We are here to help you to grow restaurant business and earn more profit.

Security Camera, WIFI / 23 May, 2018

Why Bars and Restaurants Need Security Cameras -Tips

If you are a restaurant owner, restaurant technology contractor or own a night club or bar, and the venue serves alcohol and handles heavy cash transactions, you must take care of security concerns and install security cameras before opening.

The installation of security cameras improves the video surveillance of the establishment, and helps you in the case of a mishap.

The following are some useful tips that will help owners of restaurants, bars and night clubs decide which type of security cameras should be installed, as well as where the cameras should be placed.

  1. Use IP or megapixel cameras for security: If you have installed a security camera in the area where most cash handling is done, then an ordinary security camera is of no use. If your security camera does not include IP or megapixel technology, please consider replacing it with the latest technology, which catches images sharply. One of the main purposes of this camera’s position is to ensure money is handled properly. Megapixel cameras can provide the proof you need in the highest resolution when a need arises.
  2. Ensure the whole picture is captured: Traditional stationary cameras have a limited field of view and do not provide the whole picture. For this reason, owners of restaurants and bars install PTZ cameras (pan, tilt and zoom) but these also don’t pan in an entire circle. Plus, you always miss some portion of the covered section as the camera is moved from position to position.

There is no such problem with a 360 degree camera. It can be mounted in the center of the restaurant, and you’ll be sure to catch all images of activity in that place with no lapses in coverage due to a limited field.

 

RESTAURANT SECURITY CAMERAS

 

  1. Provides protection from law suits and loss of license: The most common reason for having a security camera in a restaurant, club, bar or dance floor is the occurrence of slips and falls, claims of over-serving, claims of assaults by the aggressors themselves, and protecting yourself(owners/ employees). With security cameras in place, false claims of over-serving, slips and falls and any quarrel can be monitored and saved for investigating agencies. This provides protection to restaurant staff and owners from persecution and loss of license.
  2. Low light conditions are fully monitored: Use of day/night and infrared cameras helps to accommodate darkness and low light problems. These cameras also come into play when burglaries occur during closing hours. In low light, identification of burglars is crucial. IP and mega security cameras serve the purpose of facial recognition in court cases, as criminals can be recognized without any question.
  3. Protection against shrinkage: Security cameras can help in monitoring the areas where the inventory is kept or in transition. Areas such as loading bays, where shipment of stock arrives, stock rooms, liquor coolers and areas where food and other items are kept, need constant monitoring from dishonest employees indulging in pilferage.
  4. Helps in adhering to health and safety standards: By keeping cameras positioned in the kitchen, restaurant owners can ensure health codes are being followed by food handling staff. You’ll know the position of back houses 24/7. This can save you from receiving fines and other penalties by health inspectors.
  5. Helps in monitoring service areas: By keeping the security cameras positioned on the service areas where food and drinks are being served by your staff, owners can have full control of the restaurant employees and know how staff is serving your patrons. Moreover, you can watch any free meals served by staff to their friends and relatives without your knowledge. Keeping an eye on  service areas allows you to offer training and track customer behaviors, such as traffic flow in the restaurant.
  6. Always on duty: Remote WiFi router controlled cameras are always on duty whether you are in the restaurant or not. You can watch your restaurant, bar and any area of your establishment without being there in person. This allows you to make business decisions quickly and accurately.

Here at Little Gecko Technology consultants of Boston, we are happy to provide technology services in your restaurant business to lighten your workload by offering POE Security Camera systems, POS systems, Micro POS Systems training in Boston, WiFi back-up internet routers, video and music acoustics installation in your restaurant, bar, or club. Our main goal is to get your new or existing restaurant business up and running, and to help your restaurant business run smoothly.

Resturant Contractor / 23 January, 2018

What To Look Before Opening a Restaurant

The restaurant business is a very serious business and shouldn’t be taken lightly. Before opening a restaurant, a restaurant contractor has to look into various areas and plan the venture accordingly.

Due consideration on the points mentioned below is of utmost importance in running the restaurant successfully. Taking these things into account will allow your dream project to achieve the great success it deserves.

Arranging Finances Should Be Your Top Priority:

In running any successful business, finances are one of the top areas of consideration, and running a restaurant business is no exception.

Before opening a restaurant, one should have a sufficient amount of finances, as the landlord who is leasing the building needs to know how serious you are about the venture, and that you don’t pose a financial risk.

If you are securing a loan for the business, potential investors will gauge your worth from the amount of finances you are initially investing in the business. Having sufficient finances at the time of opening the restaurant will allow you to take greater risks and to plan innovative methods to run the restaurant successfully.

Check your financial projections

Check Your Financial Projections with Restaurant Occupancy: There is no denying that location is one of the greatest factors in running a successful restaurant. The better the location, the better the chance of the restaurant being a successful venture. We understand that better location does not come cheap, so before opening a restaurant, one should ensure that when adding all costs, there is a minimum profit of about 10-percent on the business.

Arrange for Insurance: Like any other business, restaurant businesses also carry a chance of accidents. Chances are that your chef or waiter may slip, the kitchen may have a fire, or burglars might steal your precious decora. You may have to compensate your employee for any accidents that take place during their time at work. It is better to have a sufficient amount of insurance for your restaurant, as well as the employees working there. This will relieve the restaurant manager from unnecessary worry, and he can concentrate on the many other important areas of restaurant management.

Arrange for Permits and Licenses: Every restaurant needs licenses and permits from the authorities to run the restaurant regardless of the location. There may not be specific permits like music permit or fryers permits, but business permits, fire department clearances, liquor permits and sales tax permits and licenses are very necessary. Always arrange these permits before your restaurant is open for business.

boston resturant sevices

Budget for Renovation: It is very rare that when purchasing a running restaurant, there is little to no need for renovation. Chances are a new coat of paint on the walls is required or a change of furniture upholstery is needed, or perhaps new fixtures in the bar. It is also important to renovate the front office as per the theme of the restaurant. Be sure to keep a sufficient contingency budget for these renovations.

Budget for Kitchen Renovations: The kitchen is an important area of cost outlay. The maximum amount of budget in opening a restaurant is incurred on kitchen and its fittings. Here you can plan financing options in purchasing kitchen appliances, as spending enough on this area will leave you with little finances for other restaurant areas.

Always Follow Rules: When you pay your restaurant employees, you should always follows the labor rules. Generally, tipped employees are paid less than minimum wage, but non-tipped employees are to be paid at least minimum wages as per the labor laws. One thing to be kept in mind is that staff payments are part of your primary area of expenditures.

Form a Policy to Source Your Ingredients and Inventory: As a restaurant owner, it is your duty to ensure that you have made sufficient arrangements for all your ingredients and other necessary supplies before opening a restaurant. Only open the restaurant to the public when your kitchen is fully stocked with all the ingredients and necessary supplies. Also arrange for furniture, POS systems, music system, internet routers, and computer systems before opening the restaurant.

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Follow the Business Practices: Always follow the business practices that are prevalent in the restaurant business. Don’t rely on word of mouth to generate a buzz for sustaining restaurant business. Consider hiring a reputable PR firm for a few months to generate business leads, as these agencies have contacts with local press to provide your restaurant all the important coverage in the area of your restaurant business.

Leave Enough Leftover Money to Cover Day-to-Day Expenses: You should have enough working capital to meet day-to-day business expenses. These resources are needed to cover the cost of employee wages, food costs, and to meet regular expenses. As a rule of thumb, there should be a budget for at least 3 to 6 months for this purpose until the restaurant business is profitable and running.

If you are in the restaurant business or opening a restaurant in Boston or greater Boston area then we at Little Gekco technology consultants are here to provide you full consultation in opening the restaurant, arranging various restaurant needs like POS system, Computers, Internet routers, music systems and acoustic needs. We have a team of experts who are abreast with the latest technology in every sphere of restaurant management, from the beginning to the last stage, along with  employees training.

WIFI / 29 December, 2017

Why Restaurants Should Encourage Use of Their WiFi Free to Guests

Restaurant owners spend a significant amount of time promoting their restaurants on social media. One selling point business owners often miss, however, is offering (and promoting) free WiFi to customers.

Following the latest trend in the business world, there are five important reasons why restaurants, bars and cafés should provide complimentary WiFi to guests:

restaurant wifi Boston

1. Cost is negligible: Every restaurant in today’s world is already paying for private internet access. To provide free WiFi to guests, a small investment in a new WiFi router is required, and will grant access to the public while keeping your network secure. A new router will allow guests to be on a separate WiFi network without disturbing restaurant operations.

2. Social media use increases when complimentary WiFi is offered: The use of popular social apps such as Facebook, Twitter, Instagram and Snapchat is encouraged when restaurants offer WiFi free to guests. Customers will engage with family, friends and followers, sharing their location, and post images from your restaurant in real-time.

3. Customers stay longer and visit more often: A restaurant provides more than food – it’s a place to share a meal and spend quality time with family and friends. Social media has made this possible, even when loved ones are in different locations. If guests feel at home in your space, they will stay longer, spend more money and be more likely to become repeat visitors.

4. Mobile data is precious: As cell phone companies have begun to limit mobile data use and speed, customers have become more conscious about their use, and prefer to connect to WiFi whenever possible. In addition, international visitors to Boston seek out restaurants that offer WiFi so they are able to use their devices. By offering complimentary WiFi, customers will know your goal is meeting their needs and wishes.

5. Even the smallest details count: With stiff competition in the restaurant industry, it’s important not to let something as simple as not offering complimentary WiFi put you at a disadvantage. Adding the WiFi network name and password to your menu is a great way to let your customers know you care.

Ubiquiti boston installer

If you are in the restaurant business or looking to open a restaurant in Boston and are in need of a WiFi router, Little Gecko Technology Consultants is here to help. We are Ubiquiti installers in Boston and are leading Unifi installer in the Boston area. Since we are distributor of Unifi in Boston we can offer the best prices and best products. We pass our savings on to you so you get amazing technology without paying extra.

How, Resturant Contractor, VOIP PHONES / 13 December, 2017

How Mobile Apps Help Restaurants Attract Clients

Nowadays there is no field that doesn’t involve apps. Apps are available for all almost everything, whether it’s an app for social media interaction, addictive mobiles games, or apps for health and fitness.

Restaurant owners consider apps useful for various industries, and not just for their restaurants. However, there are glaring examples where innovative restaurant apps have helped restaurants to increase business, which has led to a change in restaurant owners’ minds regarding the usefulness of apps in the restaurant business.

A recent survey shows that 40% of customers who are visiting restaurant websites are doing so on their mobile phones.

Restaurant Computer Tech

One of the main reasons why restaurant owners should make an investment in mobile apps for their restaurant business is that apps lend them a larger area of operation, as well as a location-based targeted marketing. Mobile apps help them to push notifications not only to diners, but also potential customers and anyone near the restaurant.

One survey found that, if promised exclusive offers and discounts, about 60% of restaurant customers would be willing to download the restaurant app on their mobiles phones.

Opening a Restaurant Boston

Mobiles apps help restaurant contractors promote listings, search, promotion, and communication about the restaurant and its location to potential customers.

Here is a list of restaurants that have benefited from global reach through the inspiring mobile app use in transacting their business and achieving huge overall success on all fronts:

  1. Domino’s Pizza
  2. Starbucks
  3. Mini Bar
  4. Rhino Coffee
  5. Chipotle

Benefits of Designing a Mobile App for Your Restaurant

It is a great time for restaurants that offer takeout menus to implement the use of a mobile app for their restaurants. Surveys have revealed that almost 70% of the time, restaurant telephones are in use during peak hours, In many cases, there is no other alternative for customers but to resort to calling other restaurants to place an order. Many times, customers change their minds and place orders at a competing restaurant. Other times, customers opt to not place an order at all.

little gecko mobile app resturant

Below are the main benefits of designing and investing in a restaurant mobile app: 

  1. Provides a platform for customers to post reviews and testimonials
  2. Easy and convenient solutions for customers
  3. Helps in geo-tagging for push notifications
  4. Increases restaurant reach and access to customers
  5. Simplifies the ordering process for restaurant clientele
  6. Helps to build an army of loyal customers
  7. Provides a competitive edge to your restaurant in your area
  8. Reduces workload of in-house staff
  9. Offers valuable marketing data collection
  10. Increases the number of orders for the restaurant

As you can see, it is a win-win situation for the restaurant if they opt to design a proper restaurant app and promote the same among customers.

If you intend to open a restaurant in Boston and need technical assistance, Little Gecko Technology consulting Boston is here to help you. We provide assistance in all restaurant solutions–running the restaurant from beginning to end including,  Micro POS systems, failover internet and audio solutions.

Resturant Contractor / 1 November, 2017

How to Enhance Marketing and Branding of Your Restaurant

One of the major areas of concern for the Restaurant Contractor is how to enhance marketing and branding of his restaurant so as to increase his earnings. Before embarking on his plan, he has to answer questions as to what his restaurant feels like. This must be done at a very early stage, because the restaurant business is unlike any other industry… It is an altogether unique and different business.

You have started the restaurant with a concept cuisine, food and location. Once those important factors are in place, you must decide how the business will grow.

You have built a brand from your special dishes, the interior, how your employees dress and behave, and how they look after your guests. You must consider your kitchen smell and technological innovations incorporated in day-to-day operations. You want your people to stand out. Your brand is a valuable asset. If you navigate it right, it will bring more people into your restaurant.

So, how do you get a great brand? Below, you’ll find the vital elements of restaurant branding and marketing:

restaurant-promo-strategy

Standing: The standing of your restaurant depends upon how you engage the community around you. This includes how you organise, donate and participate in community and civic engagements. Strive to make your presence in community work visible. This helps to build the reputation of your brand. Generally, people prefer to join and engage with the organisations that help out in the community. These people will prefer to use your logo in any events they organise for community service. For example, some organisers may use window stickers to advertise your business.

Trustworthiness: Consistency in delivering clean food and maintaining a clean location, along with consistently providing good service builds trust in people. People tend to recommend restaurants  that have everything in order, in lieu of restaurants with a reputation of being erratic and inconsistent. Consistency in the restaurant business does not come cheap; a lot of effort and technology is involved  from day one, including inventory management, staff scheduling and maintenance issues. This helps in building the reputation of the restaurant.

little gecko

Reviews: Good reviews give restaurants immense popularity. These days, anyone can be a restaurant critic. In an age of digital explosion and smart phones, people tend to share about their dining experience on Facebook, Twitter, YouTube and Instagram. Moreover, there are countless food bloggers who post their restaurant reviews on their blogs. You can boost the likelihood of positive reviews by offering an incentive. Moreover, you can start a website for people and customers to post reviews. Better reviews bring more business, and social media marketing is an effective way of doing business in modern times.

Presentation: One of the first things that comes to mind when considering branding is a business logo. When designing your logo, it’s important that your logo matches your brand. Make sure fonts are appropriate with a good colour scheme, and ensure that the design of your logo represents and connects with your business. Don’t take the logo designing process lightly. Enlist the help of a designer who is capable and will look at all aspects of your business to design a compelling logo. There should be consistency in your logo across all platforms for the presentation of your business. This type of consistency is required in writing, as well.

If you are opening a restaurant in Boston or in the Greater Boston area, you can contact us for all your Restaurant IT related requirements. We have a team of expert to provide complete guidance in restaurant IT, Micro POS system, failover internet solutions and restaurant computer technology. With our guidance and expert advice, we’re sure that you can enhance your restaurant branding and further increase your profit in the business.

FAILOVER INTERNET, Micros POS System, Resturant Contractor / 4 October, 2017

Smart Houses and the Role of Technology

The concept of houses has changed beyond recognition in the 21st century. Now, a house doesn’t only consist of four walls and a roof; it has become a smart house, where different gadgets help residents of the house complete household jobs with ease.

In 1923, a renowned Swiss architect named Le Corbusier described the house as a “machine for living in.” With the passage of time in middle of 20th century, this thought turned into a reality. People were relieved of the drudgery of household jobs with the availability of electricity and gadgets to help. More and more people started using washing machines, dishwashers, and vacuum cleaners in their homes.

With the invention of transistors in the later part of 20th century, electronic gadgets became an important part of the household. The devices controlled themselves in a limited way using the inbuilt sensors and programs.

In the 21st century, smart chips in household gadgets has made them much smarter, as they can now be controlled remotely. The internet—and mobile internet use in homes—has made the shift to smarter houses. Now, more and more houses are using automated gadgets. Household devices that rely on internet control are being launched daily.

Smart houses filled with connected products are loaded with possibilities to make our lives easier, convenient, and more comfortable. Take this example: When you are driving home on a hot summer day, rather than feel uncomfortable at home, and wait for your house to cool down, you can switch on the air conditioner and adjust the your home’s temperature from your smart phone.

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Next, imagine this: You’re cooking dinner and you ask your voice assistant on Amazon Echo to read the main news and interesting stories for you while you focus on chopping vegetables.

There is no shortage of possibilities for smart home devices, and home automation seems to be the flavor of the future. Researchers have estimated that there is going to be tremendous growth in the shipment of smart home appliances. This include all smart appliances (washers, dryers, refrigerators etc.), along with smart home safety and security devices and security systems (sensors, monitors, cameras, burglar alarm systems, and smart home energy saving equipment, like thermostats and smart lighting).

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The smart home devices provide many benefits: convenience to the user, as he can perform other tasks and let the devices do their jobs independently. Beyond convenience, devices help in reducing cost and conserving energy. Imagine how LED bulbs reduce energy consumption in relation to old electric bulbs. Moreover, LED bulbs have a longer lifespan and recently, with cost reduction, are more affordable. Smart bulbs can change color as necessary and wireless dimming kits help to provide white light needs. Smart Lock provides security for homes and works with Siri through Apple Homekit.

Little Gecko Technology Consulting handles technology installation and upkeep of all types of installations in your home to keep it running as efficiently as possible. We also provide consultancy for installation and upkeep of machines in large office and business, such as stores and restaurants that require excellent audio and visual equipment for great customer experiences.

We have the ability to innovate, along with years of experience in providing solutions to your needs. We also provide Failover Internet Solution to restaurants, as well as cabling solutions to connect all your computers to share printers, scanners, and internet access with amazing speed and reliability, which is useful in homes and business offices. We also offer restaurant contractors assistance in opening restaurants in Boston, and we provide complete restaurant solutions in the fields of Micros POS system training for food and beverage operations in restaurants. We design and install audio equipment with the size and shape of space in mind for best quality sound output and listening results.

FAILOVER INTERNET, Resturant Contractor / 14 September, 2017

How Internet Has Changed the Restaurant Business

After changing the lives of human beings forever, the internet has also entered into the realm of business—and done so in an effective way. Restaurants haven’t been forgotten as technology moves forward at lightening speed. And while younger generations can take credit for the digital revolution, restaurant customers of all ages are embracing digital technology in order to stay connected to their favorite brands.

As both digital technology and end users continue to grow, restaurant operators have adopted the internet and technological innovations that go along with it. This adoption of technology has helped the restaurant business to grow by leaps and bounds.

In the restaurant business, internet is affecting the following areas of restaurant business operations while providing effective ways to tackle the day-to-day problems that arise when running a restaurant:

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Customer Preferences:

Now, more than ever, restaurants need to know their web footprint. With the internet, restaurant owners have access to customer preferences and reviews. Today, almost all customers own smart mobile phones; they love to give reviews via cellphone rather than taking the time to fill out a form in a restaurant before they leave.

Rating sites use these reviews to form the basis for customer preferences in their apps. The better the review, the more the customer footfall in the restaurant, resulting in success of the restaurant business.

Improving Workflow and Streamlining Operations:

A proper system of control for kitchen appliances is necessary—and also mandatory—in terms of health and safety concerns for the success of the restaurant business. Every restaurant appliance—from ovens to deep freezers and other systems—need constant monitoring from employees. This can be cumbersome in nature, and miscalculations are likely. But with internet, kitchen technology can take over. Internal enabled equipment in kitchens automatically uploads the information to the cloud and is then analyzed and passed on to restaurant contractors in Boston to take appropriate action, thus streamlining restaurant operations.

Helping to Find Solutions for Food Wastage Problems:

As the shelf life of prepared and stored food in restaurants is very short, there are logical reasons for restaurant managers to be concerned. If there’s an absence of a proper handling system in place, there is bound to be food wastage, which adds to restaurant expenses.

The internet can assist restaurant managers in taking appropriate steps, including: food procurement, storage, and preparation according to the actual requirements based on the analysis of bookings, regular customer inflow, and orders in hand; this leads to having full knowledge of wastage problems.

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Providing the Platform to Engage with Restaurant Guests:

Internet technology has given restaurants new ways to reach their customers with tools that are powerful on social media. Announcing new menus and special promotional schemes on social media provides immense opportunities to enhance a restaurant’s image. Restaurants no longer need to rely on the press to inform potential customers. Restaurant can do it in their own space, just like customers do on Facebook, Twitter, Instagram and Snapchat. Now, restaurants can engage on social media, sharing the uniqueness of their concepts to customers in a quick and effective way.

Helping Restaurant to Build the Best Teams:

The greatest challenge restaurants face is the mobility of staff in the hospitality field. To build and maintain a successful restaurant, restaurant owners need strong teams of hardworking, smart professionals who are familiar with the industry. The internet allows restaurants to announce their job requirements online. Also, job seekers can upload their resumes and make contact with job providers.

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Helping with Financial Dealings:

The internet is helping restaurants gain greater control over their finances. By using POS machines, cash collection and handling, the burden is greatly reduced and chances of cash mismanagement are eliminated.

The use of internet and technology in restaurants has helped the restaurant industry to increase profits, streamline day-to-day management, and provide greater reach beyond restaurants’ geographical limits. Now, restaurant owners can reach customers in much more convenient ways.

It’s important to connect to the internet before opening a restaurant in Boston. Restaurant contractors are going in for failover internet as a viable alternative.