One of the major areas of concern for the Restaurant Contractor is how to enhance marketing and branding of his restaurant so as to increase his earnings. Before embarking on his plan, he has to answer questions as to what his restaurant feels like. This must be done at a very early stage, because the restaurant business is unlike any other industry... It is an altogether unique and different business. You have started the restaurant with a concept cuisine, food and location. Once those important factors are in place, you must decide how the business will grow. You have built...